Job Description

What We Do

At Coda, we break down barriers between publishers and their audiences by thinking outside of the app. Coda is trusted by 300+ top digital content publishers - including industry giants Activision Blizzard, Bigo, Electronic Arts, Riot Games, and Zynga - to grow revenue, profit margins, and customer engagement in 60+ markets with ease. For publishers, this means less lift, more players and more payers. For players, Coda\'s solutions allow them to pay for play their way.

Our winning formula? A laser-focused, pragmatic attitude coupled with an unwavering commitment to excellence. We are customer-centric, creative, and solution-oriented, always delivering to our users the top-tier entertainment content they want at competitive prices.

If you\'re ambitious, bold and ready to take your career to the next level, get in touch!

Marketing at Coda

Dive into the exhilarating world of Coda\'s Marketing team, where we elevate Codashop to a world-class gaming brand that captures the hearts of gamers everywhere. Our goal is to enchant customers with captivating activations, enticing offers, and unforgettable experiences that keep them coming back for more.

Along with the rest of the team, you will have the opportunity to work on global marketing campaigns, branding initiatives on social media, engaging with local gaming communities, and collaborating with influencers to produce captivating content. In partnership with game publishers and payment partners, you will design exclusive campaigns and implement effective acquisition and retention strategies, all guided by insightful data and consumer understanding.

Responsibilities:

• Develop, strategize, and execute engaging CRM campaigns (email, web push, SMS, WhatsApp, Web pop-up etc.) to drive user retention and conversion.
• Implement audience segmentation strategies, optimize onboarding flows, and enhance usage conversion rates to maximize user engagement.
• Conduct A/B tests to fine-tune retention campaigns, identify growth opportunities, and resolve any performance issues.
• Enhance content and targeting strategies to ensure higher user engagement and an exceptional user experience.
• Collaborate with cross-functional marketing teams to coordinate timely campaign launches and ensure seamless integration.
• Stay updated with industry trends and proactively recommend new tools and technologies for marketing automation.
• Define key metrics, measure campaign performance, monitor goals, and extract actionable insights for continuous improvement.
• Independently work on CRM campaign conceptualization, design, launch, and campaign reporting.

Requirements:

• Minimum of 1+ years of hands-on experience in email, web push marketing, and user lifecycle marketing, preferably in a B2C online business.
• Demonstrated success in managing large-scale email, SMS, or web push notification campaigns with a focus on user retention and growth.
• Proficiency in leveraging promotions and activities to effectively retain and retarget user bases.
• Solid understanding of email, SMS, and web push methodologies, including deliverability best practices.
• Familiarity with creating email templates using drag and drop builder.
• Excellent verbal and written communication skills to effectively convey marketing messages.
• Strong analytical mindset with the ability to derive insights from data, organized, and detail-oriented.
• Problem-solving orientation and a growth mindset to drive innovative marketing strategies.
• Should be able to coordinate with cross-functional teams (global marketing, product, engineering, data) to get the job done.

Working at Coda

Joining the Coda team means diving into a fast-paced, challenging, and exciting world. With Codans spread across over 30 countries around the world, our highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda\'s growth, and make a lasting impact.

If you have a passion for pushing boundaries, and thrive on continuous improvement through experimentation, we\'d love to hear from you!

Our Perks*

WFH Support: Get a monthly allowance to cover your work-from-home expenses and keep you connected.

Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Assistance Program - because you matter!

Customized Benefits: Tailor your benefits with our flexible plan.

Growth Opportunities: Unlock your potential through clear progression paths.

Skill Development: Access training resources to fuel your personal and professional growth.

Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.

Family Care: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family\'s needs.

*Benefits are reviewed and updated on a yearly basis

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don\'t hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

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