Job Description

:

• This position is for Office of Corporate Communications and Marketing (OCCM).
• Brand Strategy: Develop and implement a cohesive brand strategy that aligns with the university\'s vision, values, and goals.
• Corporate Marketing: Oversee all corporate marketing activities to ensure a unified brand message in the conveyance of our corporate identity.
• Campaign Management: Plan, execute, and measure marketing campaigns across various channels, including digital, social media, print, and events.
• Market Research: Conduct market research to identify trends, prospective student needs, and competitive analysis to inform marketing strategies and initiatives.
• Content Creation: Oversee the creation of compelling and consistent content for brand marketing materials, including brochures, websites, social media, and other digital platforms.
• Brand Management: Ensure brand consistency and integrity across all university communications, both internal and external.
• Stakeholder Collaboration: Work closely with cross-functional teams, including admissions, student services, alumni relations, and academic departments, to align marketing efforts with university goals.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Performance Analysis: Monitor and analyze the performance of marketing initiatives, providing regular reports and insights to senior management.
• Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and innovation.
• Merchandise Shop Management: Oversee the operation of the on-campus merchandise shop, developing strategies to enhance product offerings, increase sales, and generate revenue for the university.

Qualifications:

• Bachelor\'s degree in Marketing, Business, Communications, or a related field. A Master\'s degree is preferred.
• Minimum of 10 years experience in brand management, with at least 5 years in a leadership role. Regional experience would be an advantage.
• Proven track record of developing and executing successful brand marketing strategies and campaigns.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and translate university objectives into impactful marketing initiatives.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• Leadership qualities with the ability to inspire and motivate a team.
• Experience in managing retail or merchandise operations is a plus.

Other Information:#LI-ST1Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.About Us:Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The \'family-like\' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Singapore Management University