Dyson is a global technology company with a unique philosophy - to solve problems that others ignore, first. It transforms every category it enters with radical and iconic re-inventions that work, perform, and look vastly different.
Five years ago, 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor-powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of health and personal care with the launch of the Dyson Supersonic™ Hairdryer and since then bringing new pioneering Personal Care machines to market through Dyson Airwrap and Dyson Coralle.
Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next five years are going to be Dyson’s biggest and busiest yet. By 2025, there will be 100 new machines, 3 new product portfolios and Dyson’s headcount will have grown. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.
Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.
Competitors are expanding reach and bringing products into the marketplace. However, Dyson differentiates through our superior technology and also the unique experiences that we bring to our Owners. Connectivity gives us a unique platform to provide differentiating experiences for our Owners through the Dyson Link App. However, we need to manage this ambition in a more efficient and agile way, bringing new technology to markets faster, reacting to Owner expectations quicker and leading the market in more innovative ways.
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