Job Description

Job Details

Location

Singapore

Salary

Competitive Salary

Job Type

Ref

BH-18071

Contact

Contact email

Contact phone

Posted

about 20 hours ago

Job Details

Location

Singapore

Salary

Competitive Salary

Job Type

Ref

BH-18071

Contact

Contact email

Contact phone

Posted

about 20 hours ago
The Role Responsibilities

• This role is responsible for the development and implementation of the global CCIB digital & performance marketing strategy, in alignment with CABM\'s brand, marketing, and communications strategy, and the overall Bank\'s business strategy. This strategy should inform CCIB marketing activities across external digital channels, in close collaboration with the Group Digital Channels team.
• You should have in-depth B2B marketing experience and a passion for digital technologies (Mandate). You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong digital presence and capable of working in a green field environment.

Responsibilities

• You will be responsible for delivering an always-on Digital Marketing & Performance strategy, and ensuring an integrated approach to owned, earned, and paid media between CCIB, Brand, and Digital Channels, running integrated campaigns aimed at conversion and business growth. You will assist the Global Head of Digital Marketing and Marketing Operations. This role will ensure an audience-centric and insights-driven approach is rolled out across CCIB with the purpose of optimizing the bank\'s spending, and taking their audiences through a full funnel journey, fueled by StoryLab content, and assisted by the Digital Channels, Brand, and Marketing teams.

Strategy

• Lead the development and implementation of a Global CCIB digital & performance marketing strategy, consistent with the Bank\'s overall business strategy.
• Given the fast-paced nature of this industry and business, this position holder must naturally embrace change and pivot strategy and approach accordingly.
• Deliver on a \'Brand to Demand\' Marketing Effectiveness Strategy, optimized for retargeting, across CCIB\'s Digital Channels, working closely with Brand, StoryLab, the CSO team, and CCIB Business.
• Provide thought leadership, strategy, and transformational insights (e.g., digital media buying that improves quality and cost efficiency of campaigns) to the Global CCIB marketing teams within CABM, and the Bank; advance a comprehensive thought leadership agenda externally, to propel the Bank to a leading position in the digital marketing space.
• Build a Test & Learn roadmap for Creative Content Effectiveness
• Identify audience overlaps between different paid media teams, and work with internal stakeholders and Agency Partners to eliminate duplicated targeting and cannibalized media spend.
• Delivering campaigns aimed at proving Direct Attribution of value between CCIB\'s Digital Marketing Operations and the Business.
• Work with our Global Paid Agency Partners (Dentsu) to design a new SOW aimed at delivering an Always-On content stream, design new workflows and processes, and own Governance and Standards.

Requirements

• At least 15 years of Digital Marketing experience ideally within B2B; degree in business administration and/or marketing
• In-depth B2B marketing experience and a passion for digital technologies (Mandate)
• Technical experience using CRM like Microsoft Dynamics with strong organizational and time management skills (Mandate)
• Strong attention to detail - reviewing own work to ensure social posts and content on website is accurate and error free
• You ideally come from banking industry is a huge advantage.
• Collaboration and open communication are essential to build a cohesive team dynamic and align marketing and communication efforts across the organization
• A growth mindset, coupled with a willingness to experiment and learn is necessary to drive continuous improvement and innovation.
• A self-starter with a determination to make a difference and keen to learn new skills
• Proactive, results-orientated, with strong project management skills
• Positive attitude who thrives on dynamic, ever-changing, fast paced environment whilst juggling multiple priorities with a sense of urgency
• Team player who can interact and work well with both internal and external stakeholders
• Flexibility and ability to adapt to dynamic structures and KPIs.

Role Specific Technical Competencies

• Marketing Strategy and Technologies
• Digital Channel Management
• Digital Advertising

Reg No. R1442448
BeathChapman Pte Ltd
Licence no. 16S8112

Ethos BeathChapman