Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Digital Hub (DH) Leader is a critical role in APAC corporate business, reporting to Head of Corporate APAC. This role needs a strong Sales mindset and experience in solving issues at scale leveraging Digital and volume mindset.
Purpose and Objectives
Digital Hub leader needs the sales and outcome focused mindset to drive the step change in how we measure and execute our corporate business across APAC with alignment to DH global operating model while having flexibility to address local issues by markets.
A healthy pipeline is a leading indicator for Successful business outcome. It is future focused and provides signi?cant impact in building a future ready business. The Digital Hub Leader, APAC is at the forefront of this exciting opportunity and is responsible for building and driving demand generation, Campaign management, Sales & Dev Executives driving building and accelerating pipeline, Digital Solution Advisory and Digital Value Engineering.
Digital Hub leader brings a sense of purpose and fun to the hard craft of building quality pipeline. He or she will act as a Trusted Advisor to the COO and Senior Sales Leaders across Market Units by driving high impact pipeline build and accelerate programs and enablement plans based on pipeline health and strategic business priorities. The Digital Hub Leader is the "End to End" Owner in Customer Success of the entire functions of Digital hub from Planning and Execution, Orchestrating the sources of demand and DG best practices.
Key priorities:

• Build the Scale engine that supports all customer facing roles to achieve the best possible pipeline build, accelerate to close.
• Creating curiosity in the market that enforces a reply from the targeted accounts.
• Coordinating efforts closely with different functions within DH and MU's to drive business outcomes through pipeline creation, conversion, and sales closure.
• Leverage Sales Operations and Marketing to analyze market opportunities and identify pipeline gaps. With that insight, then closely align with Sales, Marketing and Partner management to build and drive demand generation plans to provide solid pipeline coverage and conversion and with services for adoption and finally drive expansion.
• Cross-pollination between all the stakeholders, building and maintaining a strong network of all DH functions across the region and globe.
• Align with Senior Sales Leadership to create and drive execution of a Demand Gen plan to close the gap to 4X coverage in the dimensions CQ+12 up to (future) four rolling quarters (F)4RQ.

• Provide visibility into ongoing and future DH activities, share results with all stakeholders and generate insights to fully exploit market potential and test innovative approaches while addressing the execution and effectiveness gaps
• Lead regular business reviews with the COO and Senior Sales Leadership focused on securing buy-in and driving execution of these recommendations
• Review DH practices for continuous process improvement, drive simpli?cation and provide feedback to regional/global stakeholders

Competencies & Skills

• Superior organizational, business strategy planning and program/project management skills
• Disciplined, data-driven decision-making; strong analytical skills together with a high level of Innovative thinking, change agility and integrity
• Excellent communication, relationship building & presentation skills at all levels of the organization in an international, multi-cultural setting
• Strong team player, driving results in a dynamic and virtual organization (Sales, Marketing, Channel and BD)
• Strong Sales Experience and volume mindset to build and operate at Scale.
• Experience in joint pipeline build activities with partners, hyperscalers.
• Business Acumen: needs to understand our prospects' desired 'Business Outcomes' and how we map this to the SAP product portfolio
• Stakeholder Management: ability to act like a 'spider in the web' among the core stakeholders in the APAC Region and Global

Work Experience

• Professional experience in Sales or Business Development with large, multi-national software/IT organizations
• 10-15 years prior relevant sales experience either in Market Unit or in the region.
• Knowledge of Sales Operations and proven success in lead the Digital Hub functions with Volume mindset.
• Viewed as a sales expert across SAP, capable of leveraging an extensive network to craft impactful demand plans resulting in pipeline and revenue growth.
• Proven track record of driving business results

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
We are ethical and compliant
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AI Usage in the Recruitment Process
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Requisition ID: 435246 | Work Area: Solution and Product Management | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 435246
Posted Date: Oct 20, 2025
Work Area: Solution and Product Management
Career Status: Management
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
Singapore, SG, 117440
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