Job Description

About Zenyum

Zenyum is one of Asia\'s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.

We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world\'s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.

Join us in our mission to spread smiles across Asia!

Responsible for world-class digital marketing strategy to help build Asia\'s most loved Smile Cosmetics brands (Based in SG or HK)

In just 5 years, Zenyum has grown into a 200+ strong team, across 9 markets delivering better smiles and re-shaping an entire category: Smile Cosmetics. But this is just the beginning. We are looking for a Marketing scientist to partner with the CMO and VP Creative to build one of Asia\'s fastest growing and most loved beauty brands.

Do you enjoy working within an entrepreneurial environment, having the personal freedom to act, and being part of an ambitious, fun and energetic team, running at full speed to create Asia\'s most loved Smile Cosmetics brand?

If the answer is YES, let\'s chat about spreading smiles across Asia.

Key Criteria:

Fuelling growth through insights and analytics.

You use numbers to generate repeatable, scalable processes that are steered with ambitious perfection in a data-driven environment. While your background is analytical, you are curious about broadening your horizon and work together with our Creative and Brand leadership to build one of Asia\'s most powerful consumer brands. You translate our brand strategy into segmentation and targeting across channels and drive monthly growth like clockwork. You effectively allocate capital across countries and channels to fuel sustainable growth.

Managing a cross-channel marketing department.

You understand the dynamics of managing a large department spanning Performance, SEO, and CRM. You know how to rally people towards common goals, and effortlessly manage the nitty gritty day to day realities of running a group. You have an eye for great talent and you can critically evaluate the work and provide poignant feedback. You have a track record of growing the right team, not just the largest team. You have experience working with dotted line marketing leads in other markets and departments. You have experience building a culture of openness, collaboration and candour.

Championing growth initiatives across the organisation.

Elevate the level of business ambition across all departments. Openly collaborate and push the science of growth marketing excellence to inform and improve our marketing impact and efficiency across all channels. You listen to the different POVs in the room but there\'s a strong number backed rationale behind every recommendation you make.

Expertise in Marketing and Beyond

You deeply understand our user journey and how we can constantly improve all parts of the funnel to unlock growth. You\'re skilled in the pros and cons of each channel and you keep up to date on new channels and on the most creative uses for each channel in order to train the team around you. You don\'t stop at lead generation you dive deep in the funnel all the way onboarding and retention.

Experiment as a way of life

You never rest on status quo. You enjoy constantly experimenting responsibly and can manage a testing budget to drive numerous small tests, prove impact and then scale exponentially.

Don\'t just talk, Do.

You have a full team of channel leads as well as doers around you and in our local marketing teams, powered by your direction and insights. However, in time of need, you have no issue with doing the work yourself. You are never too senior not to do the work or clean up after yourself.

Presenting and pitching persuasively.

You share your decisions and push for what you think is right for the business objectives, using logic and numbers (rather than opinion or emotion) to make your case. You\'ve worked in large organisations before and can deftly manage stakeholders at all levels of an organisation. You do this all with a collaborative spirit.

Leading with empathy.

You are a great listener and develop a culture where there are high levels of trust and empowerment across the organisation. You\'ve successfully navigated teams through periods of high growth and organisational change.

Your job scope entails:

• Owning strategy and executional excellence for Performance Marketing, SEO, CRM
• Budget and target setting with CMO, MDs, Channel Leads and CFO
• Fine-tune our humming marketing engine to create repeatable, scalable growth across our markets
• Building and maintaining marketing systems for executional excellence
• Work with country Marketing teams to unearth local insights and create a truly regional team & brand
• Driving insights through a scientific lense, which is based on data and customer insights
• Translate brand strategy and insights into growth execution and experimentation
• Experimenting across Performance, SEO and CRM, evaluate impact and scaling for growth
• Collaborate with Development team to improve site performance
• Guiding and growing a team of talented channel leads and markets across the region

Ideal candidate will have:

• Excellent analytical skills, big-picture thinking and attention to detail.
• 8+ years of digital marketing experience in a rapidly scaling business
• Experience working in high-growth environments such as tech, strategy consulting, or FMCG companies.
• Extensive experience in Performance Marketing, SEO or CRM is required
• Experience running growth hacks and growth channels at scale
• Experience in running larger, cross-market campaigns in APAC with multi-channel execution
• Excellent communicator skills and comfortable with coordinating across multiple markets & teams
• Natural numbers-driven approach, but desire to broaden into the creative side of building brands

Your benefits upon joining include:

• Joining one of the most ambitious and

in SEA, funded by & L Catterton * Enjoy a lot of freedom and autonomy in building the most-beloved SmileCosmetics company in Asia

• Grow as a person by collaborating closely in a diverse and
• Be rewarded with a highly attractive package (benefits and competitive salary)

Zenyum