Job Description

Responsibilities:

Lead the overall brand, marketing, and communications strategy to strengthen the destination's positioning locally and regionally. Develop and execute integrated marketing plans for major events and community programmes. Drive compelling brand storytelling and campaigns that inspire engagement and loyalty. Oversee PR and media relations to enhance visibility and reputation across audiences. Ensure creative excellence in all campaigns and content with strong audience relevance and clear results. Build and manage strategic partnerships with agencies, creators, and collaborators to expand reach and impact. Build and manage strategic partnerships with agencies, creators, and collaborators to expand reach and impact. Foster a customer-focused and innovative team culture that encourages collaboration and creativity. Mentor and guide senior leaders and teams to deliver high performance and execution excellence. Strengthen stakeholder relationships across internal teams and external partners to achieve business objectives.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field. 15-20 years' experience in brand, marketing, or communications, ideally in large venues, events, or destination-focused roles. Proven ability to plan and execute integrated brand and PR strategies that engage audiences and deliver results. Strong leadership and team management skills, with experience guiding senior staff and collaborating with partners.






EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)





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