Job Description

Location: Singapore (North Region)





Our client is a dynamic health supplement startup on a mission to redefine wellness across Asia. Backed by science and inspired by nature, their products empower modern lifestyles--boosting immunity, energy, and vitality. As they scale rapidly, they're seeking a visionary Head of Marketing to lead brand growth, digital acceleration, and customer engagement across key international markets.

Your Impact

You'll be the architect of their brand story and growth engine--driving strategy, leading execution, and inspiring a high-performing team. This is a rare opportunity to shape a category-defining brand from the ground up.

Key Responsibilities

Develop and execute regional marketing strategy aligned with business goals Build and position the brand across digital, social, PR, events, and retail Lead product launches with strong go-to-market plans Drive performance marketing, SEO, content, CRM, and e-commerce Inspire and manage the marketing team; set KPIs and track performance Analyse CAC, ROI, and conversion data to optimize campaigns and budget Collaborate cross-functionally with Sales, Product, and Operations Manage marketing budget and external partners/agencies Conduct market research and competitor analysis to inform growth

Job requirements:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field Minimum 8 years of hands-on and leadership experience in marketing, ideally within supplements, wellness, or e-commerce Regional marketing experience--preferably across Singapore, Malaysia, the UK, Australia, and Dubai--with a proven ability to adapt strategies to diverse consumer behaviours, regulatory landscapes, and market dynamics Proven ability to design, implement, and evaluate marketing experiments and data-driven campaigns Deep expertise in SEO, performance marketing, and optimization tactics Proficient in digital tools and platforms including Google Analytics, SEO tools, design software, CRM systems, and e-commerce solutions Strong analytical mindset with experience in A/B testing and campaign optimization Exceptional communication and stakeholder engagement skills, with a track record of strategic leadership in startup or lean-team environments

Why Join?

Be part of a purpose-driven brand reshaping health and wellness in Asia Thrive in a fast-paced, entrepreneurial environment with room to innovate Work with passionate founders and collaborative teams in a culture that values impact over hierarchy
NOTE: Position title may change based on candidate's experience, qualifications, and company structure at time of offer. This is to ensure alignment with candidate and organizational needs.

The selection process involves careful consideration, and only shortlisted candidates will be contacted. We extend our gratitude to all applicants for their interest and effort in applying.

Principal Consultant: Amber Chen | Registration Number: R22108633 | EA License Number: R1110404





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