Job Description

Head of Product - Insights, Strategy & Innovation

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Location:

100% Remote

Industry:

Direct-to-Consumer | Supplements | Functional Foods

Stage:

Proven Market Leader | Innovation-Driven | Global Scale


We're looking for a rare hybrid: a strategic, insights-driven

Head of Product

who understands the science of dietary supplements and the commercial, competitive, and consumer landscape that drives long-term product success.


You will own the

product strategy, portfolio direction, and insights engine

behind one of the world's fastest-growing natural health brands. This role blends science, market intelligence, and strategic planning -- working closely with Product Development, Marketing, Branding, and QA to build a multi-year roadmap that aligns with our mission and our relentless appetite for innovation.


Our customers are deeply loyal, our impact is meaningful, and your work will directly shape the future of our global product portfolio.

What You'll Own

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1. Product Strategy & Roadmap

Define and lead our

multi-year product strategy

aligned to brand positioning, science, consumer needs, and market opportunity. Translate insights into a clear

product roadmap

that guides R&D, marketing, and executive decisions. Identify whitespace opportunities and create new product concepts grounded in data and evidence.
###

2. Portfolio & Lifecycle Management

Shape and optimize our global

product portfolio mix

-- reduce gaps, eliminate overlaps, and plan strategic SKUs. Oversee

lifecycle management

across all products, ensuring each formula evolves with market, science, and consumer needs. Build and adapt

market-specific portfolios

for new regions (US, AU, EU, APAC, UAE), considering regulatory constraints and local competitors.
###

3. Market Intelligence & Competitive Insights

Conduct

ongoing competitor audits

to identify opportunities, threats, and emerging niches. Track

category trends

, ingredient movements, formats, and claims evolution across global markets. Convert intelligence into

data-backed product briefs

that inform R&D and innovation priorities.
###

4. Product Concepting, Insights & Cross-Functional Collaboration

Collaborate with Marketing, PD, QA, Branding, and executive leadership to evaluate potential concepts. Create high-quality, research-backed

product concept briefs

to guide formulation and development work. Work closely with PD to ensure insight-driven NPD and strong product-market fit.

Experience & Background

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This role is ideal for someone who blends scientific understanding, strategic thinking, and commercial awareness.


You'll thrive if you have:

Advanced market and data analysis experience

in supplements, wellness FMCG, herbal medicine, or pharma-adjacent industries.

Direct experience in dietary supplements

-- cosmetics or complementary medicine experience is a strong plus.

Global market experience

across multiple regions (USA, AU, EU, APAC, UAE preferred). Proven ability to turn trend and competitor intelligence into

portfolio decisions and clear product roadmaps

. Understanding of compliance frameworks (FDA, TGA, EFSA/ FSA, etc.) and how they shape innovation strategy. Strategic thinking across R&D, regulatory, marketing, brand, and commercial lenses.

Bonus if you have exposure to: women's health, botanicals, adaptogens, nutraceutical delivery systems, or functional foods.

This Role Is for You If You Are:

------------------------------------

A strategic thinker who loves

patterns, insights, data, and market intelligence

. Deeply curious, commercially aware, and able to balance scientific rigor with business realities. Skilled at bridging science, innovation, consumer insights, and brand direction. Energized by building a global roadmap, discovering whitespace, and shaping a category-leading portfolio. Independent, highly analytical, and excellent at presenting insights to executive stakeholders.

Why You'll Love Working With Us

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A brand customers love -- tens of thousands of loyal fans across 34 countries. True innovation appetite -- green lights for big ideas and the resources to execute them. High-performance team -- low ego, high standards, and meaningful outcomes. Remote-first culture with speed, autonomy, and zero bureaucracy. Strong salary package & growth opportunities.



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