Job Description

DESCRIPTION

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

To help us fulfil this mission, we are looking for a customer-obsessed marketer to drive a key priority for the business which is to accelerate the growth and adoption of Prime Video by customers across APAC. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.

Key job responsibilities
The Head of Performance Marketing is the leader of customer acquisition efforts for Amazon Prime Video in the APAC region. The person in this role will lead a team of high-performance marketers to covert awareness and interest around our brand, and movies & shows into customer acquisition outcomes.

This role will be the single-threaded owner of all performance marketing channels of the business, across offerings incl. those we currently offer to customers and any we launch in future. The person in this role will be a highly analytical and results-oriented leader scaling growth initiatives by working across both global and local Prime Video teams, influencing and leading partners and the Customer Acquisition team to think big and deliver on project roadmaps across paid channels to acquire new customers.

A successful candidate for this role will have experience in acquisition marketing - ranging across search marketing, mobile marketing, display advertising, performance social media, associates, and conversion optimization among others. This role will also be responsible for setting up new acquisition marketing programs, testing aggressively, and prioritizing initiatives to scale.

The person in this role will deeply influence Prime Video\'s customer acquisition thinking and product planning across teams worldwide. The candidate should have experience leading and developing high-performing teams, an independent, creative problem-solver with great business acumen and analytical skills, with the ability to drive multiple projects simultaneously, while managing competing deadlines. The right candidate would be a seasoned marketer with a proven track record of driving adoption of products/services at scale.

Key Responsibilities include:

• Owner of all performance marketing channels for APAC.
• Build long-term strategies for customer acquisition and lead the team in execution over the short/medium term.
• Work closely with global PV teams on developing marketing, CX and product roadmaps to make it even more simple and delightful for customers to join Amazon Prime Video.
• Drive an objective and sustained approach to incrementality and acquisition efficiencies.
• Write new playbooks on customer acquisition for the business.
• Work closely with content marketing and other teams to build the right content targeting framework across customer cohorts to maximize conversion.
• Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
• Work with external platforms, agencies and support partners to ensure the right tooling and optimization of Prime Video advertising campaigns.
• Mentor and develop a team of high-performing marketers
• Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
• Drive robust and detailed measurement and reporting processes
• Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition

JOB CRITERIA:

• Proven track record driving scale adoption of consumer-facing products/services
• Proficiency with analytics, performance monitoring, advertising deployment and attribution tools and ability to do deep data analysis to develop recommendations
• Demonstrated experience in managing large-scale complex projects with multiple stakeholders with high attention to detail
• Should have managed large-scale budgets to deploy across media on both performance and brand marketing outcomes
• Strong leader having managed high-performance teams and collaborating with cross functional teams
• Demonstrated ability to turn complex data and insights into easily understood data stories
• Highly effective written skills honed to develop thoughtful, strategic and detailed narratives to drive Org. thinking on key customer acquisition topics
• Thriving in Amazon\'s Day 1 culture requires a growth mindset, exceptional communication skills, and an innate ability to deal with ambiguity
• Experience working with global teams and driving decision-making through close collaboration and influence would be advantageous.

We are open to hiring candidates to work out of one of the following locations:

Singapore, SGP

BASIC QUALIFICATIONS

- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience working with time-tracking/resource management tools
- Experience with budgeting and scheduling software

Amazon