Job Description

Who Are We

NanyangGifts.com is Singapore\'s leading corporate gift and merchandising company. We work with MNCs, major global brands, government agencies and SMEs to curate and deliver their ideal gifts and merchandize. Our existing clients include:

• Singapore Airlines
• Tiffany & Co, The Hour Glass
• Mindef (Army, Airforce, Navy)
• Schools, polytechnics, universities
• All hospitals in Singapore

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of both inbound and outbound marketing, such as attracting site traffic (on page work), converting that traffic into new leads for the business (i.e. google adwords management), content creation (i.e. brochures, catalogues), and outbound marketing.

Responsibilities:

• Build and manage a rich content/ editorial calendar that attracts a qualified audience to our corporate gifts (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements:

• Minimum diploma or equivalent
• Minimum one year experience is required
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Adept in photoshop/illustrator

Applicants should share:

• Resume and CV (or at least basic writeup of your past experiences and or skills)
• Software or resources you have experience with (i.e. ai content generator, photoshop)
• How your skills and experience is relevant to a B2B corporate gift business