Job Description

The client is an Exciting Global MNC well known for their innovative audio and infotainment solutions, producing high-quality audio equipment and software for a wide range of applications. Their lifestyle wing encompasses a diverse range of cutting-edge audio technologies that seamlessly integrate into people\'s daily lives, enhancing their experiences with immersive sound and personalized connectivity.

You should possess an in-depth comprehension of the primary marketplace platforms, encompassing but not restricted to Lazada, Shopee, Amazon, TikTok Shop, and other affiliated e-retail partners, along with a grasp of trends prevailing in the APAC region. Your responsibilities will extend to the formulation and successful execution of Digital Marketing and eCommerce strategies across all countries through our partnered entities. The ideal candidate will demonstrate profound expertise in eCommerce platforms, digital marketing, and data analysis. An added advantage would be an awareness of the distinctions between Direct-to-Consumer (D2C) and Indirect Channels, and the ability to adeptly navigate negotiations between brick-and-mortar retail and online commerce.

Responsibilities

• Enhance sales performance and engagement by continuously refining and optimizing strategies, concentrating on guided selling, product-pricing alignment, and content strategy in coordination with primary country leaders and distributors.
• Cultivate stronger business affiliations with distributors, key marketplace entities, and online retailers to steer both strategic and operational eCommerce undertakings.
• Examine data and harness insights to spearhead yearly eCommerce sales planning in conjunction with local markets and distributors, constructing foundational growth strategies for indirect eCommerce.
• Devise and execute marketing initiatives and sales promotions tailored to these markets, spanning all indirect eCommerce channels.
• Drive the expansion of online channel development, transcending the existing partner listings, thus broadening the digital marketplace presence.
• Conceptualize and implement digital marketing campaigns, encompassing email marketing, paid advertising, SEO, social media engagement, community involvement, influencer collaboration, and PR to bolster indirect eCommerce sales. This entails overseeing agency relationships.
• Comprehend campaign dynamics and enduring trends, identifying novel methods to influence metrics effectively.
• Promote synergy among cross-functional teams, involving marketing, design, and customer service, to ensure a unified and seamless online customer journey across key third-party indirect platforms.

• Possession of a Bachelor\'s Degree in a field related to Digital Marketing, eCommerce, or a closely related discipline.
• A minimum of 1+ years of hands-on experience in propelling marketplace growth.
• Demonstrated track record in effectively engaging with third-party marketplace platforms such as Lazada, Shopee, Amazon, TikTok Shop, encompassing a thorough understanding of their algorithms and adeptness in employing best practices to stimulate sales.
• Maintain up-to-date awareness of industry trends, best practices, and emerging marketplace technologies, leveraging these insights to craft novel concepts and strategies.
• An appreciation for the distinctions between Direct-to-Consumer (D2C) and Indirect Channels would be advantageous, along with a robust proficiency in steering negotiations that strike a balance between conventional retail and eCommerce.
• Possess an analytical mindset, coupled with the capability to decipher data, extract valuable insights, and make well-informed decisions rooted in data-driven insights.
• Demonstrated competency in devising and executing effective marketplace strategies that yield Return on Advertising Spend (ROAS) and tangible business outcomes within the APAC region.
• Proficiency in analytics platforms is essential, and familiarity with performance marketing is imperative.
• Display the ability to work autonomously and harmoniously within a team context.
• Familiarity with Korean third-party platforms (e.g., Coupang, Naver Shopping, etc.) is a valued asset.
• Skillful at balancing the granular details and overarching concepts, while adeptly managing multiple concurrent projects and competing priorities.
• Inherent enthusiasm and authentic curiosity regarding advancements in the Digital/e-Commerce domain, coupled with a genuine passion for delving into data analysis.
• Adaptability in the face of ambiguity and changes, displaying proactive leadership in both actions and attitudes.
• Proficiency in working independently and collaboratively in a culturally diverse team environment, with a deep grasp of what it takes to achieve success collectively and through mutual efforts.
• Exceptional communication skills and a demonstrated capacity to excel within a matrixed organizational structure. Proven experience in steering and influencing a network comprising local senior managers, managers, or distributors in a cross-functional team setting.

Nicoll Curtin