ABOUT UNA BRANDS
Founded by ecommerce experts, Una Brands\xe2\x80\x99 mission is to acquire great brands and grow them into global, well-loved and enduring household names. As Asia Pacific\xe2\x80\x99s #1 ecommerce aggregator, we acquire, operate and scale category-winning businesses with a proven track-record. We are backed by top-tier institutional investors and business angels that support us on our mission.
Being a part of the Una Team means you will get the chance to work alongside a highly entrepreneurial and experienced team, who have worked at innovative companies like Unilever, LEGO, Google, Lazada, and Ninja Van. We are growing rapidly and are keen to find top talent to build this company with. Join us today!
ABOUT ERGOTUNE / EVERDESK
We are a high growth Direct-to-Consumer (DTC) ecommerce start-up. Acquired by Una Brands in 2022, our mission is to help people create workspaces they actually love spending time in. To achieve this, our team has built market-leading brands like ErgoTune (ergonomic chair) and EverDesk (standing desk).
Having grown more than 10x in the past 3 years, tens of thousands of consumers and companies alike now rely on our products to help them work better and live healthier.
If you want to make an impact at a high growth start-up, become an expert in the ecommerce space, or be part of building a great multi-generational brand \xe2\x80\x94 join us!
About the ROLE
As an Influencer & Media Relations Specialist, you will identify, reach out to, and manage relationships with content creators and media personalities across the United States, Australia and Singapore. Your role will be pivotal in shaping our brand\'s presence across various platforms and audiences.
What you will be doing.
Influencer and Media Sourcing: Use various tools and platforms to identify and source relevant influencers, content creators and media personalities across YouTube, Instagram, TikTok, Twitter, Twitch, etc - that will be great ambassadors for our brands
Outreach: Using your great copywriting skills and enthusiasm, you\xe2\x80\x99ll craft memorable outreach messages for our target influencers and media verticals. Your ability to write engaging and persuasive messages will be key in this role.
Collaboration Management: You\xe2\x80\x99ll be co-ordinating with influencers and media personalities to decide on appropriate content distribution plans. You will manage the entire collaboration process, from creating orders for seeding purposes to resolving any requests/ queries with our internal teams. You will also coordinate with our Creative team to ensure deliverables are timely, relevant, and are utilized effectively.
Relationship Management: You\xe2\x80\x99ll foster and manage strong relationships with our ambassadors will be crucial to our creative and content pipelines. Ensuring content creators understand, LOVE and believe in our brands as they create their content is key. With clear and prompt messaging, creators should always be clear on
Data Management: As part of the process, you\xe2\x80\x99ll also update relevant metric indicators to ensure we have accurate data to inform our strategies.
What we are looking for.
You have a ravenous social media diet \xe2\x86\x92 You\xe2\x80\x99re always in the know on TikTok/ Instagram / YouTube in Singapore + have an English-speaking online media diet (This is preferred as you\xe2\x80\x99ll deal with content creators in the United States / Australia)
To stand out in the role, you\xe2\x80\x99ll need strong social skills and empathy - you\xe2\x80\x99ll need to listen thoughtfully, and understand creator motivations and landscape
Passion - it really is that simple! Having the initiative in this domain is really important to ensure individual success
Being process driven and able to present data in a clear and accurate manner
You are organized and are able to handle numerous creator relationships at once
Good to experience in:
A degree/diploma in Communications/ Public Relations or a similar field but not limited to
Past experience working a seeding program for influencers for an e-commerce company
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