Job Description

Internship

Summary

We are on the lookout for an intern who will be part of the Ancillary Products team to support the team's product marketing efforts with the common objective of growing ancillary revenue. The Product Marketing Intern would work closely with the team's product owners, the Marketing team, and the Digital Experience team, to improve and optimize the provision and retailing of ancillary products. He/She would also be responsible for all go-to-market activities for new ancillary products.

Responsibilities

Work closely with Product Owners to define and execute the go-to-market and touchpoint optimization strategies for Scoot's ancillary products and revenue initiative Collaborate with internal and external stakeholders to develop campaigns and programs to drive awareness, adoption and growth of ancillary products Conduct periodic research and benchmarking studies on ancillary product retailing and product marketing initiatives Generate insights from deep analysis and research by working with Product Owners and UX team Identify opportunities, gaps and customer pain points through customer engagement and feedback loops Follow through with GTM and/or touchpoint optimization strategies and planned marketing initiatives to promote growth of ancillary revenue Collaborate with respective Product Owners and get Marketing support to execute marketing plans successfully

Requirements

Currently pursuing a diploma/degree in Business, preferably with a major/specialization in marketing Self-starter and able to work independently * Has relevant internship experience in marketing consumer products, ideally in e-commerce, or the travel and tourism industry would be an advantage