Job Description

: Life at Grab At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. We are looking to hire an intern for our team due to business expansion. Grab is expanding and at its optimal business cycle, and this would be the best and exciting time to join us. Get to know the Team Excited about being part of the pioneer team to develop a fast growing business across SEA? This is a rare opportunity for you to drive marketing campaigns for new and existing products. You will be supporting the regional lending marketing team on projects across the driver segment (Dax) to drive business results. The Day-to-Day Activities:

• Consolidated communications of Dax financial services
  • Operationalise with local and regional teams (e.g. marketing and operations - considerations of whitelisting)
  • Provide planning and executional best practices for consolidated and dedicated communications calendar
• Test and learn
  • Rolling regional toolkit and guidance on messaging angles and promotional tactics to increase engagement and conversions
  • Pilot 1st party data dax paid media campaigns with local markets, and set up paid media best practices to be adopted locally
• Dax financial literacy (story bank, dax engagements - e.g. Facebook livestream and testimonials)
  • Stakeholders: Collaborate with education PMM, and liaise with country marketing teams (as the conduit to country dax engagement and business leads), Social Impact and GrabAcademy teams
  • To update and localise the regional storybank (consisting of financial topics, key concepts, local financial and dax nuances, local leverage points such as KOLs, partnerships etc.) by working with PMM, and project manage content writers and translators
  • To have a rolling regional toolkit on dax engagements - communications (pre & post event), incentives (for event attendance and participation) and topical questionnaires (to evaluate financial concept learnt within the event) to share best practices
  • To collaborate with PMM and local teams to execute regional dax testimonials
• Support development and execution of new initiatives to increase awareness and favourability of Grab’s financial services among Dax
• Support development and execution of new driver branding and engagement initiatives
• Manage regional marketing budget and keep track of local lending disbursals and marketing budgets
• Work together with the regional Lending business teams (compliance, legal, operations, collections, etc) for an efficient marketing process
• Manage media and creative agencies to ensure timely delivery on all campaigns

The Must-Haves:

• Undergraduate from a top-tier university
• Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
• Has past internship experience in marketing roles
• Strong people skills, including proven experience in working with multiple stakeholders

Our Commitment We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.