Job Description

WHO WE ARE:
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
Connect with a key growth market! As a Chinese Media Marketing Intern, you'll play a vital role in expanding our reach to Chinese B2B clients through innovative digital marketing strategies. You'll gain hands-on experience managing campaigns on leading Chinese social media platforms and contribute to the success of our international business development efforts.
How you succeed
To thrive in this role, you'll need to be a digital native with a deep understanding of the Chinese media landscape. You'll be proactive, creative, and comfortable working in a fast-paced environment. A strong understanding of B2B marketing principles and a passion for connecting with audiences through digital channels are essential.
What you do
Your responsibilities will include:

• Campaign Management: Develop and execute digital marketing campaigns targeting Chinese B2B clients on platforms like WeChat and other emerging Chinese media channels.
• Content Creation: Assist in creating engaging and relevant content for Chinese audiences, tailored to specific platforms and marketing objectives.
• Performance Monitoring & Analysis: Track and analyze campaign performance, identifying key insights and making recommendations for optimization.
• Market Research: Stay up-to-date on the latest trends in Chinese digital marketing and competitor activities.
• Collaboration: Work closely with the Marketing & Communications team to align campaigns with overall business goals.

Who you work with
The Marketing & Communications team within Global Wholesale Banking is responsible for building brand awareness, generating leads, and supporting business development efforts. You'll collaborate with experienced marketing professionals and contribute to a dynamic and innovative team.
Who you are

• Open to learning and eager to contribute to a growing team.
• A "digital native" with a strong understanding of the Chinese digital landscape.
• Possess experience with Chinese media marketing, particularly on platforms like WeChat.
• Currently pursuing an undergraduate or postgraduate degree in Marketing, Communications, or a related field.

Learning Objectives
This internship will provide you with:

• Practical experience in developing and executing digital marketing campaigns targeting Chinese B2B audiences.
• A deep understanding of the unique characteristics of the Chinese media landscape.
• Opportunities to develop your content creation, analytical, and communication skills.
• Valuable insights into the role of marketing in driving international business growth.

What we offer:
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Skills Required