Job Description

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship. Develop one\'s product, market and consumer expertise and knowledge of one\'s organisation.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt the communication material (imagery, digital, point of sale)
• Execute the local adaptation of creative material
• Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on one\'s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Effectively prepare clear messages for the senior management to present to senior management
• Develop one\'s knowledge of the L\'Oreal organization, get to know the culture, develop one\'s expertise in marketing, project management, operational excellence with one\'s manager and team support

Key Skills:

Market & Consumer Insight

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

Brand Development

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Activation Excellence

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

Collaborative Leadership

• Creates collaboration for bigger success
• Shares & leverages best practices

Requirements:

• University graduated or above, preferable in Business, Marketing or related discipline
• Minimum 2 years of experience
• In-depth knowledge of beauty products/categories
• Experienced in research and market data analysis
• Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
• Good Sense and understanding of the FMCG industry and luxury service industry
• Willing to learn, goal-oriented, able to work under pressure
• Good communication and interpersonal skills

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