Job Description

Lead Development Manager
Posting Start Date: 23/10/2025
Schemes of Service: Corporate
Division: SITLEARN
Employment Type: Fixed Term
Job Title: Lead Development Manager


Reports to: Senior Manager, SITLEARN


Department: Marketing & Insights




Role Overview


The Lead Development Manager is responsible for owning and optimizing the entire lead lifecycle, from lead qualification to conversion, call follow-ups, and conducting virtual information sessions. This role ensures that every lead is nurtured effectively through high-touch strategies, timely follow-ups, and personalised outreach that drive higher conversion.





Key Responsibilities





Lead Development


Manage end-to-end lead development processes, including inbound, outbound, and event-generated leads Design and implement lead scoring models to prioritize sales-ready leads Monitor and manage lead follow-up workflows Oversee response for Service Level Agreements (SLAs) and ensure all leads are contacted within defined timeframes Conduct regular info sessions to drive lead conversion Track and report on call activity outcomes and engagement follow-up results Ensure consistent and timely follow-up calls for high-intent or high-value leads Record call outcomes (e.g., connected, follow-up needed, disqualified) in the Customer Relationship Management (CRM) system Implement lead recycling or re-engagement tactics based on call dispositions CRM & Marketing


Maintain and enhance the CRM system (e.g. Salesforce) to support accurate tracking of lead interactions, including call outcomes Segment audiences and ensure personalized, automated communications aligned with call engagement history Maintain data integrity, contact history, and compliance Collaborate with Data/IT teams to improve CRM integration and automation

Analytics & Optimization


Analyse lead funnel performance Monitor call-to-conversion ratios and lead follow-up response rates Conduct A/B testing and report on campaign and call cadence effectiveness Provide insights to marketing teams to refine lead acquisition strategies


Qualifications & Skills


Tertiary qualification in Marketing, Communications, Business, or a related field. Five or more years of relevant experience in CRM, lead development, sales enablement, or lifecycle marketing Experience in event management and outreach activities Proven ability to manage call follow-ups in a CRM-integrated environment Proficient in Salesforce, SFMC, HubSpot, or similar platforms Strong understanding of customer journeys, funnel stages, and lead nurturing * Excellent communication and project coordination skills