Job Description

Castlery is looking for a Lead Digital Marketing Specialist to join our eCommerce Platforms TeamA newly created role, the Lead Digital Marketing Specialist will be a high-impact role in our Sales & Marketing team, responsible for driving the revenue completion and success of the go to market strategies.They\'ll work closely with existing Sales & Marketing team and external stakeholders to conduct market research, identify market opportunities and facilitate performance-marketing planning & implementation process.If you\'re keen on creating a space for people to thrive both personally and professionally and excel when working with high levels of autonomy and psychological safety, reach out!\xe2\x80\x9dWhat you\'ll be doing

• Develop and execute comprehensive digital marketing strategies on the Amazon platform.
• Optimize ad performance to achieve maximum ROI and meet sales targets.
• Conduct regular analysis of the competitive landscape to identify opportunities and threats.
• Implement go-to-market strategies for new products, ensuring efficient and effective market entry.
• Monitor and analyze product rankings, driving initiatives to improve product positioning on best-seller charts.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to align marketing strategies with business goals.
• Track, report, and analyze key performance indicators (KPIs) including sales target completion, ads ROI performance, and new product market effectiveness.
• Stay updated with the latest trends and best practices in digital marketing and Amazon advertising.

What you\'ll need

• Bachelor\'s degree in Marketing, Business, or a related field. Advanced degree preferred.
• Proven experience in digital marketing, specifically with a focus on Amazon.
• Strong understanding of Amazon\'s advertising platform and tools.
• Demonstrated ability to optimize ad performance and achieve sales targets.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in conducting competitive analysis and implementing effective go-to-market strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Self-motivated with a strong drive to achieve and exceed goals.
• Language skills to liaise and interact with mandarin-speaking stakeholders based in China.

What we promiseOur first promise - the ride of a lifetimeYou\'ll be joining a company in its most exciting phase; we\'ve proven our product market fit, and with the growing online penetration of furniture, we\'re now focused on hypergrowth. You\'ll have a front-row seat in witnessing the growth of our customer-base and organisation at a global-level.Our second promise - a place to thriveWe\'re building a company that has people as one of the company\'s core pillars for success. It\'s our mandate to help every employee perform to their highest potential so that they can do the very best work of their lives here, at Castlery.We\'re committed to our employees\' growth, and continuously strive to ensure our employees are set up for success through their journey, starting with an excellent onboarding experience, and carrying over into emphasis on personal and professional development.Castlery strives to maintain a psychologically safe, transparent, and flexible work environment to enable our people can perform at their best level and believes in partnering our employees to raise that level as they grow with us.

Castlery