Design and implement scalable, AI-enhanced lead generation strategies, integrating predictive analytics and enrichment data to accelerate MQL pipeline growth and conversion.
Track and report on lead volume, lead quality, conversion rates, and ROI.
Collaborate with sales on account-based marketing (ABM) programs and ensure messaging is consistent and tailored.
Collaborate with product and sales teams to tailor messaging per audience/market.
Conduct A/B tests to improve ad performance, messaging, and conversions.
Implement marketing automation tools and digital technologies to streamline workflows and consistently meet lead generation and conversion targets.
Creative mindset with excellent communication and content creation skills.
Ability to develop compelling marketing materials and storytelling content.
Requirements
2-5 years of experience in B2B lead generation, growth, or performance marketing with exposure to campaign storytelling and content localisation.
Well-versed in customer buying behavior, interest-to-conversion pathways, and market trends in cloud-based software models.
Familiar with AI-enhanced tools and technology enabled lead-generation methodology.
Hands-on experience using data orchestration platforms and advanced targeting methods, including predictive lead scoring and behavioral segmentation.
Strong analytical mindset; confident with campaign reporting and data interpretation.
Familiarity with SEO, SEM, and content marketing best practices.
Strong grasp of end-to-end business workflows across multiple departments, enabling effective alignment of solutions with operational needs.
* Experience in SaaS and tech of B2B industries preferred.
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.