Job Description

Role Responsibilities
Overall

• The Lead, Marketing Projects supports the Head, Marketing Strategy in the formulation, development and execution of all key marketing project activities across segments and products for CPBB in accordance with CPBB business ambitions. He/she will partner with Head of Affluent Marketing, Head of Private Bank Marketing, Business Heads and Marketing Heads in the markets.
• The role will need to be the CABM representative to manage and deliver turn-key projects, taking a marketing science and data-centric approach to help support CPBB\'s marketing strategies and priorities. The individual will also be a key support to drive all CPBB Marketing projects (E.g., Marketing Transformation, Joint business plans with media owners, marketing data partnerships, other turn key projects that need tactical attention by the marketing team).

Scope and Deliverables

• Support the formulation and development of and lead in the execution of key CPBB marketing projects to achieve effective outcomes.
• Work closely with key business stakeholders in developing robust project plans (this includes discovery, design and deployment).
• The job holder will work closely with the various teams within CPBB CABM team for alignment of overall marketing and communication strategies.
• The job holder will also work closely with the markets that are in-scope for particular projects.
• Identify measurable key client centric metrics for the projects developed and delivered, and work closely with Data & Insights team to ensure project metrics outcomes are tracked.
• Work closely with internal partners and vendors (creatives, outreach, event management, etc.) for successful delivery of projects.
• Support Head of Marketing Strategy for other scope as required.

People and Culture

• Develop strong internal relationships across all markets and business teams to ensure effective partnerships among colleagues across CPBB and CABM.
• Drive impactful engagement between CABM global and regional teams, providing guidance on localisation of global strategies, programmes and implementation of these in regions.
• Foster collaborative working and approaches across markets, central and vendor teams.

Budgets and Finances

• Support Head of Marketing Strategy for management of CPBB marketing budget.
• Work closely with CABM and CPBB finance to create one view of the CPBB marketing budget.
• Review budget versus spends with key stakeholders regularly to ensure alignment and cost effectiveness.

Risk Management

• Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.

Governance

• Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model.
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\'s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the CPBB Marketing Strategy team to achieve the outcomes set out in the Bank\'s Conduct Principles. Fair Outcomes for Clients, Financial Crime Compliance, The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• All Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local)
• All Affluent and Wealth Management leaders and teams in Consumer, Private and Business Banking (global, regional, and local)
• Third party global agencies

Our Ideal Candidate

• Minimum BA or BS degree required, MBA preferred.
• 8+ years of experience in Marketing projects/ campaigns
• Oral communication and another Asian language would be preferred.
• Track record of successful project management experience; PMP & Agile certification preferred.
• Excellent written, communication and presentation skills; able to effectively engage, influence and manage senior business stakeholders.
• Ability to take initiative, identify opportunities and work with minimal management oversight to drive the best outcome possible.
• Hands-on individual contributor with an eye for detail and a proactive, self-managed working style.

Role Specific Technical Competencies

• Effective Communications
• Brand Management
• Creativity
• Planning: Tactical, Strategic
• Event Management
• Business Ethics
• Media Channel Management

About Standard Chartered
We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers

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