Job Description

Job ID: 35394


Location: Singapore, SG


Area of interest: Private Banking & Wealth Management


Job type: Regular Employee


Work style: Hybrid Working


Opening date: 24 Jul 2025

JOB SUMMARY

The Global Lead, Affluent Digital Marketing WRB will be responsible for driving Global Marketing Campaigns & initiatives across Digital and Social channels for Affluent & Emerging Affluent segments within the Wealth and Retail Banking (WRB) for the Bank, ensuring alignment with overall business objectives and delivering a seamless customer experience. This role requires Digital Marketing expert who has the ability to plan and execute end-to-end integrated global marketing campaigns. The individual should have strong experience in developing and executing integrated marketing plans. Skillsets across SEM, SEO, Display, Websites, Media Operations, MarTech tools (Adobe Suite) and Social Media marketing for brand and businesses. The individual should be able to bring in a strong data-driven lens to Digital marketing.

RESPONSIBILITIES

Strategy & Digital Marketing

Leverage external affluent customer insights to plan global marketing campaigns, that drive impact at scale. Run Test & Scale initiatives across markets to determine efficacy of various digital and social content, formats and channels, and measure impact. Leverage data analytics and market insights to inform strategic decisions and optimize digital campaigns. Utilize advanced analytics tools to measure, analyse, and report on the performance of digital marketing activities. Stay abreast of industry trends, emerging technologies, and the competitive landscape to drive innovation. Ensure the digital marketing strategy supports the bank's customer acquisition, engagement, and retention goals. Ensure paid media effectiveness and optimization across online and offline channels, accountable to drive both short term and long-term end-to-end customer journey effectiveness

Business

Support and collaborates with Wealth and Retail Banking Segment and Wealth team to support their customer objectives via marketing campaigns. Work together with Digital Sales team, to drive customer acquisition, engagement and retention via paid media channels. Identify marketing opportunities leveraging segment and business data and analytics.

Processes

Legal & Compliance processes for Marketing Brand guidelines & Social Media Guidelines Data & Privacy Processes of the bank for Marketing

People & Talent

Work in a matrix organization with regional and global marketing team members. Foster a culture of innovation, collaboration, and continuous improvement. Clearly communicate the vision and goals of the digital marketing function to stakeholders at all levels. Build strong cross-functional relationships to drive alignment and support for digital initiatives. Champion diversity and inclusion within the digital marketing team and the broader organization. Coordinate with regional marketing leaders to tailor and execute global strategies effectively at the local level. Collaborate closely with business partners across the bank, including product, sales and tech teams, to integrate digital marketing efforts with broader business initiatives. Manage relationships with external agency partners, ensuring they deliver high-quality work aligned with the bank's goals and standards.

Risk Management

Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage

Governance

Implement a standardised marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Leaders and peers in the WRB Management teams (global, regional, and local). Leaders and peers in Digital Sales and CABM (global, regional, and local). Third-party creative and media agencies.

Our Ideal Candidate

Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is strongly preferred. 12 plus years experience in digital marketing in financial services space. Hands on experience launching marketing campaigns across multiple markets & MARTECH tools such as adobe tech stack, analytics tools & CDPS/DMP. Hands on experience with marketing technology platforms & tools such as adobe tech stack, analytics tools & CDPS/DMPS & Media Operation set ups. Experience in performance marketing Experience in SEO & SEM is preferred. Experience in MarTech tools - Customer Data Platform (CDP).

Role Specific Technical Competencies

Marketing Strategy SEO & SEM Social Media & Content Marketing Web Analytics Performance Marketing Marketing Automation AI & Innovation for Marketing Banking & Financial Services Data & Privacy

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:

Do the right thing

and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle,

continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Are better together,

we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,

we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance,

with flexible and voluntary benefits available in some locations.

Time-off

including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.

Flexible working

options based around home and office locations, with flexible working patterns.

Proactive wellbeing support

through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture

to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.

Being part of an inclusive and values driven organisation,

one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
www.sc.com/careers