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Responsible for the execution of Home Appliance category
Product management of Home Appliance products.
Develop product roadmap strategy, sales and marketing activities in consensus with HQ
Lead the execution of product strategy and develop new initiatives to win market share and achieve business targets
Ensure successful new product launches and review the pillars supported by effective 360 plans (PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)
Develop strong understanding of assigned product category by conducting market trend analysis.
Plan and execute impactful and timely promotions to improve sell out.
Manage gift redemption program by forecasting and procuring gifts and working closely with redemption center to ensure adequate inventory.
Ensure accuracy in forecasting demand based on market trends and past sell out progress.
Ensure accurate and obtain timely approval for sale programs.
Manage advertising and promotion expense for Home Appliances.
Build productive working relationship with all stakeholders (Trade Marketing, Demand Planner, Customer Service, and Finance team) to manage day to day operations smoothly and efficiently.
Collaborate with Corporate Marketing to ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.
Collaborate with trade-marketing to ensure in-store concepts and activities are well prepared and executed.
Ensure visual merchandising are executed according with brand guidelines and that POSMs are developed in timely basis in conjunction with promotion.
Any other Ad Hoc duties and reporting
Qualifications:
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