Job Description

Our Company

Changing the world through digital experiences is what Adobe\xe2\x80\x99s all about. We give everyone\xe2\x80\x94from emerging artists to global brands\xe2\x80\x94everything they need to design and deliver exceptional digital experiences! We\xe2\x80\x99re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We\xe2\x80\x99re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Creativity for All

Adobe is a place where exceptional people work \xe2\x80\x93 don\xe2\x80\x99t just take our word for it, our employees have recently voted us #2 on the 2022 Singapore Best Workplaces\xe2\x84\xa2 in Technology!

We\xe2\x80\x99re proud to offer market leading employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career.

We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to enable you to make a bigger impact through philanthropy, employee, and community engagement.

We know that people are the differentiator in our business, and that\'s why we want to meet you!

A bit more

This job is for an experienced Life Cycle Marketing Specialist, with a positive and \xe2\x80\x9ccan do\xe2\x80\x9d attitude.

You will lead the development of innovative lifecycle marketing programs across the APAC region for Adobe Creative Cloud and Document Cloud products targeted at a consumer audience! You will also lead communication through the customer lifecycle from acquisition to retention working with campaign teams to develop market specific programs and using a data driven and analytical approach to optimize results to achieve business revenue, engagement, and retention targets.

You will be accountable for marketing channels including email, in-product surfaces, and push notifications. In addition, you will collaborate on broader cross-functional campaigns and experiments with Global, Product and Campaign Marketing, Go to Market Business Unit, and Digital Performance and Web teams.

What You\xe2\x80\x99ll Do

Lead end-to-end development and execution of email programs working with cross-functional teams including Global COE, Regional Campaign teams and support agencies.

Work closely with Paid media and analytics teams to integrate multi-channel tactics to promote Adobe products to a consumer audience.

Support overarching go to market strategy with integrated communication plans, working towards matching content to audience and opportunity

Increase content consumption and improve Customer Lifetime Value through detailed execution of content marketing campaigns (announcing new content, promoting featured/seasonal content), lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs), and dedicated, loyalty programs

Develop data-driven customer insights that are useful and impactful

Perform quality control checks on email campaigns to ensure stability of templates across client/browser/device combinations

Ensure timely communication with key partners on email program execution timeline & expectations

Conduct AB testing and analysis on all campaign performance, communicate results effectively to the team and draw practical conclusions

What You Need to Succeed

Knowledge of major email service providers, and Adobe email marketing tools

Experience developing and delivering programs for a large-scale push/email program with personalization layers

Tech or SaaS experience (preferred), ideally in a multi-funnel or multi-vertical business model

Familiarity with digital advertising and ad serving

Develop both targeted and triggered lifecycle campaigns to fulfill engagement and acquisition objectives.

Adobe for All

Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we\'re committed to fostering a diverse and inclusive workplace for all.

Take the plunge and jump in

Liking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply \xe2\x80\x93 we know that by bringing together a diverse group of people, we become so much better together. We\'d love to see where we can help drive Creativity for All together.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status

Adobe is proud to be an and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other\xe2\x80\x99s employees.

Adobe