Job Description

Our client is a multinational tech company. They are looking for candidates to join their Engagement and Retention marketing team.Job Responsibilities:

• Strategy Development: Develop and execute a comprehensive personalization and CRM strategy aligned with regional business objectives, customer segmentation, and revenue targets.
• CRM Enhancement: Define activation rules, customer segmentation, program benefits and rewards in partnership with the Global Team and regional GTM stakeholders.
• Marketing Technology Management: Oversee regional adoption and utilization of marketing technology platforms, ensuring seamless integration and effectiveness in driving campaigns, personalization, and automation.
• Build and maintain a customer database: Instrumental in growing our paid member base, understand, engage, and ultimately demonstrate growth in Reach, NPS, engagement, advocacy, and lifetime value.
• Analytics & Reporting: Define regional KPIs for LCM-led engagement and retention success, refine dashboards and monitor KPIs to gather insights on consumer behaviour and drive actionable next steps.
• Orchestration: Partner with internal agencies and COE to design, execute, and analyse data-driven marketing campaigns across email touchpoints to ensure consistent brand messaging and customer journeys.

Job Requirements:

• Bachelor\'s degree in marketing, Communication, Business management or analytics
• At least 5 to 7 years of experience in retainer marketing, digital marketing from tech , e-commerce , consumer good industry.
• Experience in designing, launching, and managing end to end CRM and loyalty programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.
• Strong project management skills, strong communication skills and ability to evolve in a matrix environment with various functions across the organization.
• Results-driven and metrics-obsessed, you love a good challenge and apply both creativity and analytical rigor in solving problems. You have a proven track record of moving metrics.
• Should have good communication and stakeholder management skills.

If you are keen on this exciting opportunity, kindly \'Apply Now\'.By sending us your personal data and curriculum vitae (CV), you are deemed to consent to Morgan Mckinley Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.morganmckinley.com/sg/privacy-policy . You acknowledge that you have read, understood, and agree with the Privacy Policy.Morgan McKinley Pte LtdRamitha RavindranEA Licence No: 11C5502EA Registration No. R1765539

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