Job Description

At Cheil, we are passionate about ideas that move. We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-ho At Cheil , we are passionate about ideas that move . We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward. Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world's leading integrated marketing communications networks, with more than 6,500 employees globally in more than 53 offices in 45 countries. For more information, visit us at: www.cheil.com . We are inviting candidates for the position of: Cheil is expanding and we are inviting candidates to join our growing digital team. Reporting to Senior Account Director, we are looking for candidates for the position of Local Shared Service Manager . Background: We have supported our client - Samsung in setting up and running a successful shared-service web operations in Europe, and we will soon replicate this model for the APAC region, consisting of markets such as Singapore, Malaysia, Thailand, Australia, etc. The main objective of this model is to improve overall content quality, consistency and digital marketing capabilities among all APAC offices. Key areas of digital marketing which Cheil Shared-Service Centre will deliver: Centralized production and Publishing centre SEO Web analytics To facilitate the delivery of Cheil's services to Samsung Singapore, the role of Shared Service Manager is key. And the focus market for this role will be Samsung Singapore. Role & Responsibility Support Samsung to manage Samsung.com better to acquire more quality traffic and improve on-site experience, eventually driving more e-shop conversions by improving 1) Content publishing, 2) Web analytics insights and 3) SEO implementation Content publishing Manage publishing on Samsung.com with understanding about global general / whole process from asset sourcing to web production Monitor and manage monthly product publishing rate, performance and report Samsung.com analytics Report customization via understanding requirements from Samsung stakeholders Insights reporting to Samsung stakeholders to identify driver(s) of Samsung.com performance QA and coordinate on RHQ-led Samsung.com analytics dashboard and monthly insights report SEO QA and coordinate on RHQ-led monthly SEO report Coordination of SEO implementation plan between RHQ-led strategy, shared-service office and local Samsung manager SEO copy localisation Post execution insights reporting to Samsung Requirements Experience in working with a structure with multiple stakeholders and multiple tools, governed by global guidelines Experience with CMS(Content Management System) tools like AEM, WORDPRESS, etc. Experience with online shopping site product management with buying configuration by using eCommerce tools Experience with project management using PM tools (Jira, Trello, etc.) Experience with stakeholders communication, managing project deliverables and timelines Understanding of consumer journey based on the web analytics tools (Adobe Analytics or Google analytics) Understanding of web analytics tools and key metrics (Visits, Marketing Visits, Sales Engagement, Conversion) and analytics dimensions, such as Channel, Visitor profile, Conversion funnel, Page & Path, etc. General knowledge of web language (HTML, CSS, Javascript, etc.) and website audit tools like (Screamingfrog, Googlewebmastertool, etc.) Understanding of Google search engine algorithm linking to the search result ranking Understanding of keyword research tools (keyword planner, SEM rush, etc.) and basic SEO analytics tools (Google Search Console)