Job Description

Location: East

Working Hours : Office Hours

Junior with 1 Year Experience are welcomed * Loyalty Program Development: Develop and implement strategies for loyalty programs to increase customer engagement, retention, and brand loyalty. Analyze customer data and market trends to identify opportunities for program enhancements and new initiatives.

• Customer Segmentation and Targeting: Utilize customer data and segmentation techniques to identify target customer groups for personalized marketing campaigns. Design and execute targeted marketing campaigns to maximize customer acquisition, engagement, and repeat purchases.
• Campaign Planning and Execution: Develop comprehensive marketing campaigns to promote loyalty program benefits, rewards, and special offers. Collaborate with cross-functional teams, including marketing, design, and analytics, to ensure successful campaign execution across various channels such as email, social media, website, and mobile app.
• Communication and Content Creation: Create compelling content, including emails, newsletters, and social media posts, to engage and educate loyalty program members. Craft personalized and relevant messaging to drive participation and increase loyalty program awareness.
• Data Analysis and Reporting: Analyze loyalty program performance, customer behavior, and campaign effectiveness using data analytics tools. Generate regular reports and present findings to management, highlighting key insights and recommendations for program optimization.
• Customer Experience Optimization: Continuously assess and improve the customer journey within the loyalty program, ensuring a seamless and rewarding experience. Identify pain points and opportunities for enhancement, such as streamlining enrollment processes, improving redemption options, or implementing gamification elements.
• Partner Collaboration: Collaborate with external partners, vendors, and affiliates to develop joint loyalty marketing initiatives and promotions. Negotiate partnerships and manage relationships to maximize program benefits for both customers and the organization.
• Program Promotion and Member Acquisition: Develop and execute strategies to drive loyalty program membership and acquisition. Implement referral programs, social media campaigns, and other initiatives to attract new members and grow the loyalty program\'s user base.
• Competitive Analysis: Stay informed about industry trends, competitive loyalty programs, and emerging technologies in loyalty marketing. Conduct regular competitor analysis to identify best practices and opportunities for differentiation.
• Compliance and Legal Considerations: Ensure compliance with applicable regulations, privacy laws, and data protection policies when collecting, storing, and utilizing customer data. Stay up to date with industry regulations and make necessary adjustments to loyalty program practices.

Requirements:

• Bachelor\'s degree in Marketing, Business, or a related field.
• Previous experience in loyalty marketing, customer retention, or CRM.
• Strong understanding of loyalty program concepts, strategies, and best practices.
• Proficiency in data analytics and experience with CRM software.
• Excellent communication skills, both written and verbal.
• Analytical mindset with the ability to derive insights from customer data.
• Creative thinking and problem-solving abilities.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Knowledge of digital marketing channels and technologies.
• Familiarity with customer segmentation and targeting techniques.
• Attention to detail and a focus on delivering high-quality results.
• Flexibility to adapt to changing priorities and business needs.

Note that the above job description provides a general overview of a loyalty marketing specialist role. The specific responsibilities and requirements may vary depending on the organization and industry.

**We regret that only short-listed applicants will be notified**

EA Licence: 01C4394 (PERSOLKELLY Singapore Pte Ltd)

Reg No: R22110690 ( Chai Zhenyi )

By submitting your curriculum vitae or personal data to us in connection with your job application, you are deemed to have read and agreed to the terms of our Privacy Policy, and consented to the collection, use and disclosure of your personal data by us and our affiliates (including P-Serv Pte Ltd, PERSOLKELLY Pte Ltd, BTI Executive Search Pte Ltd, PERSOLKELLY Consulting Pte Ltd), in accordance with our Privacy Policy. Please visit www.persolkelly.com.sg for a copy of our Privacy Policy. If you wish to withdraw your consent, please drop us an email to let us know.

Additional Information

Career Level

Junior Executive

Qualification

Not Specified

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

,

Company Overview

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients.

Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd.

Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Our deep market understanding and industry expertise, honed over four decades of operations in Singapore, gives us an edge in driving business change and empowering your organisation to overcome future HR challenges. We combine our expertise with genuine human insights to provide strategic solutions for your HR needs. Our team will partner with you to enhance your HR practices, so you can confidently achieve more.

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its local and overseas subsidiaries and affiliates collecting, using and disclosing your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government\'s COVID-19 health advisories and such other purposes stated in our privacy policy. Our full privacy policy is available at www.persolkelly.com.sg. If you wish to withdraw your consent, please drop us an email to let us know. Please feel free to contact us if you have any queries.

Please visit www.persolkelly.com.sg for a copy of our Privacy Policy.

For more information, please visit www.persolkelly.com.sg

Additional Company Information

Registration No.

200007268E

EA No.

01C4394

Company Size

51 - 200 Employees

Average Processing Time

8 days

Industry

Human Resources Management / Consulting

Specific Location

Changi

Singapore Post