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About us
With over 200 brands sold in more than 180 countries, we\xe2\x80\x99re the world\xe2\x80\x99s leading premium drinks company. Join us, and you\xe2\x80\x99ll collaborate with talented people from all corners of the world. You\xe2\x80\x99ll innovate and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of.
With diversity at our core, we celebrate our people\'s individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you\xe2\x80\x99ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we\xe2\x80\x99ll celebrate your work and help you reach your fullest potential.

Johnnie Walker is a true global icon & one of the most valuable spirits Brands in the world with net sales more than 2 Billion GBP. It is a market leading whisky, available across the world.
We recruit 12.2 million millennial and post millennial non whiskey drinkers every single year. Bringing our brand character through life through comms and into culture, creating a revolution through our serve work, put-on-awe-inspiring experiences at scale & carrying out a vibrant innovation pipeline. All of course whilst remaining obsessed with our commercial execution.

We are committed to building Johnnie Walker as an iconic, vibrant , luxury icon. Our luxury strategy lies on elevating the trademark from the top, starting from XR, Johnnie Walker Blue, John Walker & Sons King Georges V and the Johnnie Walker trophies, with Johnnie Walker Blue as the center of gravity.

We are well on our way and the Diageo Southeast Asia, which consists of Singapore, Malaysia, Vietnam, Thailand, Philippines, has set itself the ambition to be a leader in luxury spirits, becoming the most trusted and respected provider of luxury experiences and products. Luxury growth has been the most resilient during the Covid-19 impact and is expected to continue accelerating in Southeast Asia, this includes both super luxury and mass luxury categories. We are well placed to capitalise on this opportunity.
This is anything but business as usual, but this is a career defining opportunity to leave a legacy and reinvent an icon.

About the Function
Our Marketing team are creators, helping to build and nurture some of the world\xe2\x80\x99s most loved brands. We craft amazing connections with people around the world to celebrate our brands\xe2\x80\x99 legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands\xe2\x80\x99 uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we\xe2\x80\x99re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you\xe2\x80\x99ll be celebrated and supported in our inclusive culture.

About the role
Delivering our luxury ambition in SEA hinges on Johnnie Walker being vibrant and talked about through very simple, clear and comprehensive marketing strategy, best in class executions, iconic communications and within broader culture.
This role will work within the luxury team SEA. He or she will report directly to the Luxury Director SEA and will be working closely with the GBT & SEA Marketing Directors as well as in-country marketing and sales teams. Acting as a project leader on its assigned initiatives, this role suits a dynamic marketer, with a both strategic and hands-on approach, able to multi-task, very results focused and with luxury flair. This full-time position may require up to 20% of travel.
It is an incredible regional role, leading the luxury transformation\xe2\x80\x99s acceleration and how consumers see Johnnie Walker in SEA.

Role Responsibilities

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  Developing a customised 360 launch plans specifically adapted to the needs of the region
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  Defining, implementing and tracking integrated marketing programs and initiatives to support business growth in SEA. This might include: growth drivers, agency briefs, activity calendar, sales enablement initiatives, network animation and activations, partner driven programs and event
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  Building and localising, in coordination with the GBT and SEA marketing teams, best-in-class toolkits to support markets and to enhance brand presence in top HIA
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  Ensure strong visibility of the brand\xe2\x80\x99s icon Johnnie Walker Blue
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  Drive successful B2B partnership programs such as corporate and HNI gifting solutions
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  Building (and maintaining) our KOL communities
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  Contributing to build our luxury CRM program and regional end-user communities
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  Contributing to build our luxury boutique and other retail plans in the region

Role Requirements

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  Minimum of 8 to 10 years of relevant experience ideally working in the luxury sector
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  Track record of in market experience with a 360 Marketing approach
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  Ability to deal with ambiguity and work in a global, highly matrixed environment
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  Strong strategic thinking and project management skills
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  A flair of luxury, high attention to details and quality

Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo\xe2\x80\x99s purpose of \xe2\x80\x9ccelebrating life every day everywhere\xe2\x80\x9d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don\xe2\x80\x99t let anything stop you from applying.

Worker Type : Regular

Primary Location: Ocean Financial Centre

Additional Locations :

Job Posting Start Date : 2023-03-21