Job Description

Job : Brand, Marketing
Primary Location : Asia-Singapore-Singapore
Schedule : Full-time
Employee Status : Permanent
Posting Date : 23/Dec/2022, 7:09:11 AM
Unposting Date : 22/Jan/2023, 12:29:00 PM


The Role Responsibilities

• This role is responsible for defining and delivering the marketing strategy primarily for the corporates segment within Corporate, Commercial & Institutional Banking, a business that is driven at global and regional level. The Marketing Manager will also support the marketing needs of the client coverage team as needed.
• The successful candidate will drive the development of the marketing strategy and execute an end-to-end marketing plan consisting of digital marketing strategies, content management and events. The individual will support the Global Industries Group and Global Subsidiaries Group using client insights and marketing data analytics, in order to increase visibility, awareness and commercial impact for CCIB.
• The global strategy, borne from a good understanding of the client needs and opportunity, business and market dynamics, should help inform the way in which we market to clients in a consistent way.
• The candidate will be curious, able to handle pressure and have a high sense of self-motivation.

Strategy

• Awareness and understanding of the Group\xe2\x80\x99s business strategy and model appropriate to the role.
• A excellent understanding of B2B marketing, digital marketing and go-to market strategies.
• A basic grasp of event management and strategy.
• We are looking for a senior marketer with a deep understanding of b2b marketing and the way in which MNC\xe2\x80\x99s and global Institutions operate, their influencers, their decision makers and personas, their banking requirements and needs. You will have a proven ability to drill into client segmentation, client mapping, and client behaviours and translate these insights into meaningful and impactful marketing strategies and programs, driven by effective client targeting, measured through agreed client outcomes and success metrics.

Business

• Awareness and understanding of the wider business, economic and market environment in which the Group operates.
• A basic understanding of sustainable finance and principles of net zero and ESG.
• Candidate will own and drive end-to-end segment activity plans led by business segmentation and prioritisation and in close collaboration with Client Coverage, Sustainable Finance, Product Marketing, Marketing Services as well as the regional Marketing teams. You will drive business impact by understanding account plans, and commercial opportunities and effectively position the Bank, our services and capabilities to the clients we serve, and the clients we aspire to bank, optimising marketing plans to support the business in achieving their goals and aspirations.

Processes

• Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful and that we\xe2\x80\x99re garnering increased insight around the ways that clients interact with us and the business and relationship impact.
• Drive continuous improvement in marketing programs as market conditions evolve. Led by creative, innovative ideas and a desire to think outside the box.
• Candidate will follow all Corporate Affairs Brand & Marketing processes and governance.

Risk Management

• A good understanding of legal and compliance requirements around content management, Vendor Management, Sponsorships and Speaker appointments.

Governance

• A good practice and process around content management, Vendor Management, Sponsorships and Speaker appointments.
• Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Group CABM team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles. Fair Outcomes for Clients, Effective Financial Markets, Financial Crime Compliance, The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Global business heads and subject matter experts
• Regional Heads, Client Coverage

Other Responsibilities

• Digital marketing skills and understanding. Ability to craft narratives derived from analytics.
• Proactive, results-oriented, with solid organisational/project management skills and the ability to meet deadlines.
• Business acumen and commercially savvy.
• Team player, and a high energy individual with a positive attitude.
• Exceptional interpersonal and networking skills, with a track record of developing relationships at the most senior level as well as across teams and geographies.
• Strong people skills with the ability to influence and inspire stakeholders to achieve the strategic vision and deliverables of the function.
• Experience in thematic development, thinking \xe2\x80\x98customer first\xe2\x80\x99 to ensure themes address client needs and challenges.
• Proven ability to clearly articulate the business goal and expected results behind the creation of marketing campaigns. Thinking \xe2\x80\x9ccustomer first\xe2\x80\x9d, and empathetic toward the pain points and challenges facing clients.
• Transformational mindset with sound decision making and the ability to work in a high paced, high-pressure environment.
• Passion for working as part of a global team, whilst building strong networks with regional colleagues.

Our Ideal Candidate

• 6+ Years\xe2\x80\x99 experience in Digital Marketing.
• Experience in B2B Marketing.
• Experience in Event Management
• Hands on Experience Content Curation
• Hands on Experience in handling Social Media Marketing
• Good at managing budgets and agencies.

Role Specific Technical Competencies

• Digital Marketing
• Media Platforms and Performance
• Content curation and editing
• Events Management
• Data Analytics \xe2\x80\x93 interpretation
• B2B Marketing

About Standard Chartered We\'re an international bank, nimble enough to act, big enough for impact. For more than 160 years, we\'ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you\'re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can\'t wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website www.sc.com/careers