Job Description

KPMG is dedicated to delivering exceptional B2B solutions and professional services to our clients. We pride ourselves on our commitment to customer satisfaction, innovation, and continuous improvement.Why Join Us:

• Opportunity to make a significant impact in shaping the customer experience and driving business growth in a dynamic and fast-paced environment.
• Collaborative and supportive work culture that values creativity, innovation, and diversity.
• Exciting opportunities for career advancement and growth within a leading B2B firm.

If you are a strategic thinker with a passion for customer experience, demand generation, and event management, we want to hear from you! Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role.We are seeking a highly skilled and experienced Customer Experience/Journey Strategist to join our B2B Dem-gen marketing team. The ideal candidate will have a strong background in customer journey design for demand generation, and lead progression for B2B and professional services firms. As a key member of our team, you will be responsible for developing and implementing strategies to design the overall customer journey, drive demand generation initiatives, track and report on business impact outcomes, to promote our brand and services.Key Responsibilities:

• Develop and execute customer experience strategies to enhance satisfaction, loyalty, and retention among B2B clients.
• Collaborate with cross-functional teams to map out customer journeys, identify pain points, and implement solutions to optimize the overall customer experience.
• Lead the planning and execution of demand generation initiatives to drive leads and conversions, including digital marketing campaigns, campaign content optimisation, creative CTAs, engagement hooks and lead nurturing programs.
• Manage multiple complex and simultaneous campaign streams, partner key stakeholders in owning the lead creation and progression (CRM) platform, associated budget management, relevant vendor coordination, and post-event analysis.
• Analyse market trends, customer feedback, and performance metrics to identify opportunities for improvement and innovation in customer experience and demand generation strategies.
• Foster strong relationships with key stakeholders, including clients, partners, and internal teams, to ensure alignment and collaboration in achieving business objectives.

Qualifications:

• Bachelor\'s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 7 years of experience in customer experience management, demand generation, and event management, preferably in a B2B environment.
• Proven track record of developing and implementing successful customer experience and demand generation strategies that drive business growth.
• Strong project management skills with the ability to manage multiple projects simultaneously and deliver results on time and within budget.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build relationships with clients and partners.
• Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions to optimize performance.
• Creative thinker with a passion for innovation and continuous improvement in customer experience and demand generation initiatives.

\xe2\xa0\x80Only shortlisted candidates will be contacted by KPMG Talent Acquisition team, personal data collected will be used for recruitment purposes only. At KPMG in Singapore we are committed to creating a diverse and inclusive workplace. We believe that diversity of thought, background and experience strengthens relationships and delivers meaningful benefits to our people, our clients and communities. As an equal opportunity employer, all qualified applicants will receive consideration for employment regardless of age, race, gender identity or expression, colour, marital status, religion, sexual orientation, disability, or other non-merit factors. We celebrate the different talents that our people bring and support every staff member in their journey to achieve personal and professional growth. One of the ways we do this is through Take Charge: Flexi-work, our flexible working framework which enables agile and innovative teams to help deliver our business goals.Only shortlisted candidates will be contacted by KPMG Talent Acquisition team, personal data collected will be used for recruitment purposes only.At KPMG in Singapore we are committed to creating a diverse and inclusive workplace. We believe that diversity of thought, background and experience strengthens relationships and delivers meaningful benefits to our people, our clients and communities. As an equal opportunity employer, all qualified applicants will receive consideration for employment regardless of age, race, gender identity or expression, colour, marital status, religion, sexual orientation, disability, or other non-merit factors. We celebrate the different talents that our people bring and support every staff member in their journey to achieve personal and professional growth. One of the ways we do this is through Take Charge: Flexi-work, our flexible working framework which enables agile and innovative teams to help deliver our business goals.

KPMG