Job Description

Responsibilities:

• Represent the business, as a MarTech specialist, collaborating with IT, platform vendors/contractors to enhance and implement capabilities to achieve business objectives - by provide specialist views and architectural oversight around martech/adtech ecosystems and best practices.
• Manage the lifecycle of the MarTech stack, including end-to-end delivery of enhancements and new builds, including driving UAT/ BRT, and user/ use case adoption

• Additional channels/placements integration (personalized banners across owned app/web, direct mailer printer/suppliers, sales and care agents, etc.)
• CDP & paid media integration
• Embedded Analytics to drive next-best-action

• Additional Data sources/triggers
• Ensure operational continuity of platforms by

• prioritizing, commissioning and managing platform Incidents and Change Requests
• L1 support such as workflow set-up (segmentation, contact policy & consent), or to run user training/onboarding
• Manage/ collaborate with IT/ vendor for L2 and L3 support
• Developing and maintaining the business continuity planning and data governance responsibilities for related platforms and processes

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

The Ideal candidate should possess:

• Bachelor's degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent
• Minimum 5 years experiences in the field of marketing/advertising
• Experience in

• Enterprise-level marketing automation platforms
• MarTech/AdTech knowledge (CDP, DSP/DMP)
• Digital Marketing
• Web Technologies (JavaScript, HTML, Cookies, etc.)
• SQL