Job Description

COMPANY DESCRIPTION

National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.



In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape.



We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.

OUR PEOPLE

At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.



DESIGNATION : Manager (Integrated Marketing)



RESPONSIBILITIES

The

Manager, Integrated Marketing (Exhibitions and Festivals Marketing)

plays a key role in shaping and executing high-impact marketing strategies to drive visitation, engagement, and ticket sales for the Gallery's exhibitions and festivals. This role requires a strong strategic mindset, leveraging data-driven insights to define target audiences, craft compelling marketing campaigns, and optimise multi-channel engagement.

Responsibilities

Develop and drive high-impact marketing strategies for exhibitions and festivals that enhance brand positioning, maximise visitation, and increase ticket sales across local and international Work closely with internal teams to co-create the exhibition or festival's title, identity, and key messaging, acting as a brand guardian to ensure a compelling and consistent narrative across all touchpoints Define and execute data-driven audience engagement strategies, leveraging insights to identify high-potential segments and craft compelling, personalised marketing campaigns across multiple platforms. Oversee the planning, execution, and optimisation of paid media campaigns, ensuring maximum return on investment through innovative digital, social, and traditional media strategies. Own and enhance the Gallery's marketing ecosystem, optimising website, social media, email marketing, environmental branding, and onsite touchpoints to build audience engagement and loyalty. Cultivate strategic alliances and cross-promotional opportunities with cultural institutions, tourism bodies, and commercial brands to amplify campaign reach and deepen audience Manage and allocate budgets strategically, balancing investment across channels to maximise impact while maintaining cost efficiency. Define clear KPIs to measure campaign effectiveness, track performance rigorously, and apply data-driven recommendations to refine marketing strategies. Conduct market research to identify trends, audience preferences, and competitive landscapes for more effective decision-making. Collaborate with internal teams, external agencies, and partners to align marketing efforts and maximize




QUALIFICATIONS

Bachelor's degree in marketing, Business, Communications, or a related Minimally 6 years of relevant experience in Marketing, with a strong track record in developing and executing integrated campaigns, preferably in arts, culture, tourism, or lifestyle Proven success in audience segmentation and data-driven marketing, with the ability to translate insights into impactful marketing strategies. Proven expertise in digital marketing and paid media, with hands-on experience in managing campaigns across social, search, programmatic, out-of-home, and traditional advertising Experience in managing owned marketing channels, such as websites, social media, email marketing, and environmental branding, with a focus on audience engagement and Demonstrated ability to build and manage strategic partnerships, leveraging collaborations to extend campaign reach and impact. Strong analytical skills, with experience in tracking and optimising marketing performance through key metrics and KPIs. Excellent project management and organisational skills, with the ability to lead multiple campaigns simultaneously while meeting deadlines and budgets. * Strong stakeholder management and communication skills

,

with experience collaborating across departments, agencies, and external partners.