Job Description

What the role is:About EDB
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore\'s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.For more information on EDB, please visit www.edb.gov.sgAbout the Integrated Marketing team
The Integrated Marketing team is part of EDB\'s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate all of EDB\'s advertising needs; and execute campaigns promoting Singapore\'s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.Collectively, the team oversees the Singapore business brand; coordinates all of EDB\'s advertising needs; and executes campaigns promoting Singapore\'s attractiveness as a destination to companies. This specific job will focus on supporting all three of these objectives through paid channels such as digital advertising and content partnerships.What you will be working on:As Manager (Advertising), you will be responsible for EDB\'s paid media channels and strategy. Your responsibilities will include:Paid media campaign strategy and operationsSet overall paid media objectives, parameters, and success metrics, in line with our overall marketing strategyReview the paid media needs of EDB\'s various stakeholders (including marketing campaign teams, client-facing divisions, and senior management) and translate them into a coherent media plan with recommended channels, tactics, targeting, and flighting. This will be done with a paid media agency; see below (Vendor Management)Oversee and compile campaign asset creation and ensure brand complianceReport campaign performance on a regular basis to internal stakeholders, including recommendations for mid-campaign optimisations if necessaryConduct regular media budget reconciliation and invoice trackingVendor managementManage EDB\'s working relationship with our global paid media agency. This includes working with the agency on developing and executing an overall paid media plan (see previous section), ensuring that work is delivered within the prescribed service level agreements (SLAs), and regularly reviewing performance with the agency and EDB managementWork with other vendors to ensure smooth execution of our paid media campaigns; these vendors can include analytics firms, digital agencies, and othersWhat we are looking for:To meet the challenges of this role, you should have the following experiences and attributes:At least 5 years\' paid media experience, including in media agency management and paid media campaign execution; preferably in B2B or the public sectorA degree in a relevant discipline such as marketing, economics, and statisticsA proven track record of executing paid media or integrated marketing campaigns, with demonstrable successProficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and SalesforceAbility to work independently and deliver high-quality workAbility to influence internal and external stakeholders, including many who are not marketing expertsAbility to thrive in a fast-paced working environment and manage tasks of high complexitySingaporeanWe review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.About Economic Development Board:EDB is the lead government agency responsible for planning & executing strategies to enhance Singapore\'s position as a global business centre and grow the Singapore Economy. We dream, design and deliver solutions that create value for investors and companies in Singapore. Through that, we attract economic opportunities and jobs for the people of Singapore and help shape our country\'s economic future.

Singapore Economic Development Board