Job Description

The School of Continuing and Lifelong Education (SCALE) was established to drive the expansion of NUS\' lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future.

Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS\' suite of innovative, world-class continuing and lifelong education offerings.

Drawing on unparalleled access to the multi-disciplinary expertise of 15 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals. All programmes are designed and developed in consultation with the industry to ensure relevance and currency.

About the Role

To augment our manpower resources in the School, we are looking for a suitably qualified candidate to join our Academic Programmes Business (APB) Unit as Manager - International Marketing and Business Development.

Reporting to both the Associate Director and Senior Manager (APB), the incumbent shall provide support to marketing and business development activities to promote NUS Postgraduate by Coursework programmes in overseas markets with a focus on India and South Asia.

This role is offered on a 3-year renewable contract basis in the first instance, with the prospect of a regular open employment contract thereafter subject to satisfactory job performance during the first 3 years.

Remuneration is based on a 12-month salary structure, with annual variable bonus which is subject to incumbent\'s performance and the University/School\'s prevailing remuneration policies.

The incumbent will be emplaced at an appropriate appointment grade, based on his/her individual merits.

Key Duties and Responsibilities

Support the Reporting Officers in the following duties:

• Strategic planning, marketing strategies development and execution
• Research, forge and manage collaborative relationships with reputable universities to promote NUS\' postgraduate by coursework (pgc) programmes to their students and alumni
• Forge strategic U2B/G marketing partnerships with relevant government agencies, trade bodies, business entities and other organisations to extend NUS\' brand presence and ensure wide and effective promotion of NUS PGC programmes.
• Develop and manage broad-based marketing outreach campaigns, both traditional and digital marketing. Be involved in organising or assisting in onsite and online information sessions/events, and managing PR/news agencies for publicity projects
• Plan and manage marketing budgets, monitor marketing progress and ROIs
• Assist in sourcing of vendors for paid marketing activities as part of the overall outreach activities. To put the marketing purchases through the procurement process
• Perform research, data analysis and gather market intelligence in target markets, and prepare reports for presentation to senior management and programme committees
• Work with internal and external stakeholders in producing comprehensive and effectively customised Marketing Assets (i.e. brochures, promotional videos, etc.) to support all related outreach activities.
• Support local information sessions and/or special initiatives such as automation of marketing campaigns and process improvements

Requirements

Academic & Professional Certification

• At least a good bachelor\'s degree in any discipline from a reputable university (business-related degree preferred)
• IT savvy and proficient in MS Office applications

Experience & Attributes

• At least 5 years of relevant work experience, with 2 years in international marketing work in the South Asia region
• Strong digital & social media marketing skills
• Strong project management and organisational skills; able to communicate and work effectively with strategic partners across different nationalities and backgrounds
• Good interpersonal, communication (verbal & written) and presentation skills
• Results-driven self-starter with strong business acumen, as well as strong analytical, critical thinking and problem-solving skills
• Strong team player, able to work collaboratively with various stakeholders to achieve desired outcomes

To expedite application processing, a copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal. Salary expectations, if quoted, should be on a 12-month guaranteed basis; do not include variable components like performance bonuses, incentives & allowances.

More Information

Location: Kent Ridge Campus

Organization: School of Continuing And Lifelong Education

Department : Academic Programmes Business

Employee Referral Eligible: No

Job requisition ID : 20953

National University of Singapore