Job Description

Manager, Product and Marketing, International Card Services, Singapore
International Card Services (ICS) is charged with the mission of "changing the world at work" by delivering unique value and service to our card members to 'have their backs' and create value, growth, and opportunity for all our stakeholders. As a key growth market, Singapore requires dedicated leadership to provide ongoing and accelerated growth by optimizing our acquisition and marketing channels to bring value to our customers and continually innovate and optimize our marketing and operations to create the best customer experience, maximize engagement, and drive stakeholder value.
Overview:
We are seeking a strategic, and results-driven professional to lead product management and marketing initiatives. This role focuses on delivering innovative products and compelling marketing strategies while building high-value partnerships that create sought-after propositions for customers. The ideal candidate is committed to quality and timelines, thrives in a fast-paced environment, and believes success comes through effort, integrity, and collaboration.
Key Responsibilities:
Product Management

• Define and execute product strategy, roadmap, and feature enhancements to achieve revenue and market share growth.
• Conduct market research, competitive analysis, and portfolio reviews to identify opportunities for product innovation.
• Manage end-to-end product lifecycle, ensuring compliance with brand standards and operational efficiency.
• Collaborate with cross-functional teams to deliver product launches and enhancements on time and within budget.
• Monitor product performance, analyze data, and provide actionable insights for continuous improvement.
• Own P&L responsibilities, including forecasting, budgeting, and profitability analysis.

Marketing & Campaigns

• Develop and implement integrated marketing strategies to support product objectives.
• Manage marketing campaigns from concept to execution, including creative development and performance tracking.
• Provide regular reporting on KPIs, campaign effectiveness, and strategic recommendations to senior management.

Events & Partnerships

• Identify and execute event opportunities aligned with product positioning and customer engagement goals.
• Develop compelling and relevant value propositions in collaboration with key partners to enhance customer experience and drive acquisition.
• Build and maintain strategic partnerships with brands, merchants, and service providers for co-marketing initiatives and joint campaigns.
• Ensure events and partnerships deliver measurable impact and align with brand governance.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum 5 years of experience in product management and marketing with proven success in driving growth.
• Strong understanding of market dynamics and customer engagement strategies.

Required Skills & Attributes:

• Leadership & Communication: Ability to influence stakeholders and present confidently to senior leadership.
• Project Management: Skilled at prioritizing and managing multiple projects simultaneously.
• Analytical Thinking: Strong problem-solving skills with a data-driven approach.
• Soft Skills & Mindset:

• Driven, proactive, and committed to excellence.
• High ethical standards and integrity in decision-making.
• Believes in hard work and effort as the foundation for success and recognition.
• Respect for deadlines without compromising quality.
• Adaptable and resourceful in a fast-paced environment.
• Collaboration: Versatile as a team player and independent contributor.

Additional Requirements:

• Experience in marketing to premium segments is a plus.
• Willingness to work evenings/weekends during key campaign or event periods if needed.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Skills Required