Job Description

We are seeking inventive storyteller and bold marketer, ready to design standout campaigns and activations that captivate audiences and differentiate Eastspring in Singapore





KEY ACCOUNTABILITIES


Develop and implement in close collaboration with the respective sales and products teams the marketing strategy for Singapore retail, life, and institutional segments to win new and retain existing business. Collaborate with Singapore-based shared resources to plan and execute product campaigns, co-branded marketing initiatives, and both small- and large-scale client events that drive ongoing engagement. Work with investment content and digital marketing teams to syndicate macro views and thought leadership across relevant channels, maximising reach and resonance with target audiences. Collaborate with investment content and digital marketing teams to help syndicate our macro views and thought leadership content to maximise reach and impact with our target audiences. Coordinate with internal teams to manage digital touchpoints - including website, SEO, eDMs, CRM, and social media - to build awareness and interest in our key strategies and products. Ensure that all materials and advertising assets are compliant with local regulations. Track and analyse the effectiveness of marketing initiatives, applying data-driven insights to continuously improve outcomes. Monitor and analyse competitors' marketing strategies, campaigns and tactics to build a repository of best practices and inform future planning. Contribute to the planning and delivery of regional marketing initiatives, ensuring alignment with broader brand and business objectives. Help to source for quality and unique premiums and manage the production and inventory process effectively.
-


EXPERIENCE / QUALIFICATIONS


A strategic and imaginative marketer with a flair for storytelling and unconventional thinking, capable of crafting distinctive marketing activations across diverse client touchpoints At least 5 years of experience in the financial services business in marketing, or product communication. University degree in Business, Marketing, Banking, Finance or equivalent. Strong verbal communication skills, able to communicate with people from different levels. Good knowledge of the full range of marketing disciplines such as advertising, digital, social media, events and literature. Able to work independently, excellent organisational skills and attention to detail. Able to manage and prioritise multiple projects to meet deadlines.
ATTRIBUTES


Self-starter with the ability to use your own initiative and work independently. Excellent team player who can build strong relationships through effective communication. You should be highly motivated and able to manage multiple projects within strict deadlines. Strong analytical and problem-solving skills coupled with a hands-on implementation mentality. * Creative, detail-oriented and collaborative.