Job Description

What the role is:The Marketing Healthy Lifestyle (MHL) Department spearheads the strategic planning, development and implementation of marketing and media strategies of the Health Promotion Board\'s (HPB) flagship campaigns in priority areas of healthy eating and physical activity - in line with the Board\'s vision of building a nation of healthy people.The successful candidate will help develop and implement through-the-line marketing strategies and campaigns to empower the general population and identified target audience segments with the knowledge and resources to adopt a healthy lifestyle.Responsibilities
The successful candidate will help develop and implement through-the-line marketing strategies and campaigns to empower the general population and identified target audience segments with the knowledge and resources to adopt a healthy lifestyle. Specifically, responsibilities include:Creating innovative, credible and insights-driven communications to influence and sustain adoption of good health behaviours;Developing and implementing effective above-the-line, below-the-line and digital marketing and media strategies as part of integrated marketing campaigns;Planning and implementing go-to-market strategies including eco-systemic marketing, tactical promotions and market activations leading to the achievement of KPIs;Monitoring, optimising and evaluating campaign performance based on agreed metrics, refining campaign messages, mechanics and execution to ensure that targets are met;Managing stakeholders to drive alignment and collaboration;Delivering timely and customer-centric responses to public queries/feedback based on HPB\'s social media guidelines using a Customer Experience Management platform;Partnering appointed creative, media, research and other third-party agencies for effective results and performance; andManaging budgets, procurement, invoicing, forecasting, accruals and project timelines to ensure timely delivery and achieve value for money for campaign deliverables.Requirements
The ideal candidate is a highly driven marketer with a focus on delivering results. He/ She should possess:Relevant qualification in Marketing or Communications;Minimum 5 years of experience in managing and executing integrated communications, marketing and branding in a B2C environment;Ability to work well in a team, multi-task and succeed in a fast-paced matrix environment;Strong project management and budget planning skills;Excellent grasp of social media and digital analytics;Proven track record in content, database and performance marketing, including marketing automation;Hands-on experience in ensuring seamless and effective UX/UI for website design and mobile app development;Ability to analyse complex data to distil insights and make strategic recommendations;Good communications and interpersonal skillsAbout Health Promotion Board:Established in 2001, the Health Promotion Board\'s (HPB) vision is to build a nation of healthy people. We aim to empower residents in Singapore to attain optimal health, increase the quality and years of healthy life, and prevent illnesses, disability and premature death. To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment in Singapore where healthy lifestyle options are available and accessible for healthy living every day.

Health Promotion Board