Job Description

Company Description:

We are pioneers in the digital experience landscape within Publicis Groupe, but our core purpose extends beyond traditional marketing. At Digitas, we create meaningful connections--between brands and people, data and creativity, intelligence and activation--to drive growth and impact.



We don't just adapt to the ever-evolving marketing landscape--we stay ahead of it. By harnessing data-driven intelligence, technology, and creativity, we connect fragmented ecosystems, aligned with real customer motivations in the moments we are invited into their lives. This helps to ensure brands can engage smarter, faster, and more effectively with their audiences.



At Digitas Singapore, connections lead to transformation, relationships are built to last, and marketing is redefined through a fusion of creativity, data, and technology.


Overview:

Role overview

We are seeking a highly motivated and experienced Data Analytics Manager to join our team in Digitas Singapore. The successful candidate will be responsible for leveraging advanced data analytics to drive marketing strategy, optimize campaigns, and deliver actionable insights to both clients and internal stakeholders. This role requires strong technical expertise, excellent communication skills, and the ability to manage multiple client projects simultaneously.


Responsibilities:

Data Analysis & Reporting

Analyse large datasets from multiple sources (e.g., customer profiles, digital behaviour, campaign performance, etc.) to generate actionable insights and recommendations. Develop and maintain dashboards and reports.

Campaign Performance & Optimization

Measure and report on the effectiveness of marketing campaigns, including open rates, click-through rates, conversion rates, and ROI. Design and oversee A/B tests and other marketing experiments, providing guidance on statistical sampling and methodology.

Client & Stakeholder Engagement

Work closely with clients and internal stakeholders to understand business objectives and translate data insights into clear, actionable recommendations. Prepare and deliver compelling presentations to clients and senior management, explaining complex data findings in an accessible manner.

Project & Team Management

Manage client projects, ensuring timely delivery and high-quality outcomes. Lead and mentor a small internal team of up to two members, providing guidance and support as needed.

Continuous Improvement

Propose and measure the impact of new tools and technologies, ensuring the organization remains at the forefront of data-driven marketing. Drive transformational change towards a more customer-centric and data-driven culture within the organization.

Qualifications:

Educational Background

Bachelor's degree or higher in Statistics, Data Analytics, Data Science, or a related field.

Professional Experience

At least 6 years of relevant experience in data science and/or analytics. Experience with data engineering is a plus. Proven track record of managing client projects and leading small teams.

Technical Skills

Strong proficiency in Python/R, SQL, and Microsoft Excel. Experience with cloud platforms (e.g., AWS, GCP, Azure). Experience with data visualization tools (e.g., Power BI, Google Looker Studio). Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics). Comfortable working with version control (e.g. Git) and command line. Knowledge of A/B testing methodologies and statistical analysis is a plus.

Soft Skills

Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders. Strong problem-solving and analytical abilities. Attention to detail and a commitment to data accuracy. Ability to work collaboratively in a team environment and adapt to changing project requirements.

Other Desirable Attributes

Experience with customer data platforms (CDP) and marketing automation tools. Experience with AI tools and platforms.

Additional Information:

At Digitas Singapore, we're redefining the future of data, technology, and marketing intelligence. As a key contributor of the data and analytics team, you'll have the autonomy to shape our data practice, work with a powerhouse team, and lead groundbreaking solutions that drive real impact for clients. If you're ready to challenge conventions, push the boundaries of data innovation, and join a team that thrives on speed and execution, we'd love to hear from you.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role.