Job Description

What the role is:With expertise in quantitative market research methodologies spanning the entire data lifecycle, the individual will work closely with other business users to enhance understanding of Singapore's visitors, markets and tourism products. The individual will play a pivotal role in using data to guide planning and/or strategies of stakeholders in addressing business problems and determining opportunities of growth for Singapore's tourism industry. This role will be responsible for managing all aspects of the data lifecycle, including research design, data collection, data management, and leveraging data analytics to distill key insights.What you will be working on:1. Quantitative Market Research & Data AnalyticsConduct end-to-end quantitative market research, covering research methodology, sampling techniques, fieldwork and data collection processes. Ensure data quality through outlier identification & treatment and manage data including data weighting for accurate analysis.Apply data analytics techniques to process and cross-analyse datasets.To share insights that addresses business questions through visualisations, insights papers etc.2. Project ManagementTo oversee and manage primary data collection, ensuring data quality as well as compliance to data management guidelines.Act as a data custodian to key datasets managed by the team. serving as the in-house subject matter expert and work closely with both external and internal stakeholders to manage the data.Collaborate with internal and external stakeholders, such as WOG personnel, industry stakeholders and vendors as relevant to ensure smooth project implementation.3. Data Support & AdvisoryUnderstand key business and research outcomes of stakeholders and provide timely advice and support to stakeholders, especially in the area of quantitative market research projects.Provide sound quantitative research advisory, including but not limited to research methodology, questionnaire design, data collection approach, data quality, data pre-processing, data management and analysis.4. Data CapabilityLead, manage and drive greater use of data among business users to answer business questions.To share best practices within the organisation with the aim of uplifting data capability.What we are looking for:Degree in a quantitative discipline: Data Analytics, Applied Mathematics or Statistics, Data Science or a related disciplineAt least 5 years of relevant experience in data collection, data pre-processing, data wrangling, and data visualisationGood mastery of both quantitative and qualitative research methodologiesStrong analytical skills with a good eye for detail and possess an aptitude/experience in solving analytical problems using quantitative approachesStrong organisation, project and time management skillsAbility to integrate and synthesise research and data across multiple sources to derive meaningful conclusionsExperience in modelling, creating, editing and publishing dashboards using visualisation tools such as Qlik Sense is advantageousAbility to communicate clearly complex data/concepts and outcomes of analysis so that learnings can be translated into strategiesWorking experience in managing projects with external stakeholders and vendorsExperience working with cross-functional teams in a dynamic, fast-paced environmentStrong presentation and communication skills with ability to express complex ideas in an easy-to-understand mannerMature and comfortable presenting to and interacting with people from senior management levelsStrong command of written and spoken EnglishPossess statistical knowledge and comfortable working with numbersProficient in data manipulation using R, PythonProficient in Advanced Excel, PivotTable and Power PivotWorking experience in SQL, Qlik Sense and AWS services will be advantageousProven track record in engaging relevant stakeholders (within and outside of the organisation)Experience in managing vendor project teamsAbout Singapore Tourism Board:The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB? xe2x80xa2 Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career. xe2x80xa2 Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award-winning Workplace xe2x80xa2 Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016) xe2x80xa2 Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021) xe2x80xa2 NS Mark (Gold) Accreditation For more information on STB, please visit https://www.stb.gov.sg.

Singapore Tourism Board