Job Description

An exciting opportunity for like-minded individuals passionate about eCommerce and wants to make a difference in the transformational journey awaits you! You will be part of the marketing team in iShopChangi, the tax and duty-free online platform of Changi Airport, responsible in leading the category marketing for Beauty & Health category- covering growth strategy, category development and campaigns execution. If you have a passion for marketing, are excited at the thought of solidifying the positioning and long term growth strategy of iShopChangi\'s Beauty & Health category market penetration and enjoy collaborating across multiple stakeholders daily and have a penchant for data this role might just be for you.



Lead & strategise end to end for the growth of Beauty & Health category

• Strategize, develop and implement growth strategy and marketing initiatives for Beauty & Health category under management.
• Spearhead and drive the conceptualisation, planning and execution of innovative fully integrated, 360-marketing activities to achieve sales, conversion, and new buyer acquisition.
• Plan, implement and handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels (online & offline).
• Handle weekly to monthly content management for categories under management not limited to website banners, category and campaign pages, eDMs and social media channels.

Stakeholder management & leadership

• Provide data, derive actionable insights and communicate to stakeholders to get buy-in on category initiatives and optimization of past campaigns
• Lead cross function / cross team taskforces to drive category initiatives
• Retain and optimize key account relationships (internal and external facing) to drive overall sales volumes and category branding; and to ensure pricing competitiveness, assortment, stock availability of key merchants within the categories under management.
• Identify, establish and grow other local strategic partnerships which will aid the growth strategy of categories under management.

Data driven & able to opmise marketing budget

• Manage category and platform CIR and P&L in order to maximise marketing budget and drive sales.
• End to end responsibility of category P&L, growth, and customer experience of the categories under management.
• Continually review, optimize and innovate processes and category initiatives

Research and market awareness

• Conduct frequent market research and analysis on competitor landscape and to understand sellers/buyers\' requirements and behaviour relative to category portfolio.

Job Requirements

• Minimally 3 - 7 years of working experience in category marketing
• Relevant experience in Beauty & Health or FMCG and e-commerce.
• Penchant for sales data and marketing metrics
• Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth.
• Excellent analytical capabilities, and negotiation and communication skills.
• Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.
• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
• Demonstrated ability to take initiative with projects and anticipate issues of concern.
• Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices.
• Disciplined organisational skills with strong attention to detail.
• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally.
• Experience in digital campaign management and a background in e-Commerce will be an advantage.

Changi Airport Group