Job Description

Manager/Assistant Manager, In-country-Marketing, Airside Concessions

We are hiring! Changi Airport is looking for a dynamic and experienced in-country marketing manager to drive growth for our Commercial business, with focus on APAC market. As part of the Advertising, Marketing and Promotions team within the Airside Concessions Division, you will play a pivotal role in driving travel retail growth in key markets such as Indonesia, Vietnam, India and Australia. Reporting to the Business head, you will be responsible for in-country market intelligence, driving penetration, growing conversion and maximizing customer spend. To excel in this role, you need to possess sharp business acumen and passionate about data-driven marketing with the aspiration to uncover new growth opportunities. If you are excited about accelerating the growth of travel retail like us with travel resumption, join us!

Roles and Responsibilities:

• Develop in-depth understanding of the markets and consumer trends through in-country research, focus groups, market and industry intelligence. Transform data insights into action plans to improve business performance.
• Devise data-led marketing strategies and plans. Lead and implement omnichannel integrated marketing campaigns for key markets, with focus on data, customer journeys, branding, promotions, digital and social media/influencer marketing.
• Collaborate with retailers, brands, partners and in-country agencies to curate contents and programs that are relevant and resonate with local market to spur spend.
• Orchestrate and drive deep partnerships with external partners for new customer acquisition, sales conversion and long-term win-win. Experience with B2B pitching, sponsorships and new lead generation is a plus.
• Internal stakeholder engagement, buy-in and collaboration to expand upstream marketing and achieve KPIs.
• Immerse in marketing experimentations to pursue new market space and opportunities. Experiments include driving conversion from offline to online, optimizing offline sales through key categories and driving cross-category conversion, and targeting marketing during pre-trip across multi-touchpoints.
• Create customer-centric innovations to cement Changi Airport\'s position in world-class shopping for travellers and elevate new customer experiences.
• Analyze and track in-country marketing performance, dashboard reporting and recommendations for business optimization.

• New customer acquisition for Changi eco-system.
• Incremental sales and revenue. You will be in charge of annual budgeting and workplan, accountable for the P&L of the country markets and management reporting.
• Partnerships secured to meet business objectives.
• Optimise marketing ROI to drive in-markets growth.

• Degree holder with 6 to 8 years of relevant experience in marketing, with strong digital and social media marketing background.
• Experience/exposure in overseas markets in APAC, esp. SEA will be a strong plus.
• Demonstrated success in performance marketing strategy and execution with experience in paid media, SEO, SEM, social media, contents marketing, digital analytics and retargeting.
• Experience with Wines & Spirits/Beauty/Luxury brands will be an advantage.
• Innovative, independent and self-driven individual who is a team player and agile to changes.
• Excellent communications and good multi-relationship building skills.
• Data-driven with strong analytical skills and business acumen.
• Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Google Analytics, Microstrategy, Tableau, Power BI) and digital marketing tools (eg Adobe Experience Cloud, Braze) highly desirable.
• Fluency in Bahasa Indonesia/Vietnamese will be an advantage.

Changi Airport Group