Job Description

Headquartered in Singapore, SATS Ltd. is one of the worlds largest providers of air cargo handling services and Asias leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 215 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visitAt SATS, people are our greatest asset, and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.Key Responsibilities

• Responsible for the companys overall brand strategy, ensuring brand consistency and aligning brand initiatives with corporate goals.
• Conduct and analyse global market research to understand consumer/customer behaviour, trends and competitive dynamics.
• Define the unique value proposition and positioning of the brand globally, ensuring it resonates across different markets.
• Develop long-term brand strategies that align with business goals, including brand expansion plans and new market entries.
• Collaborate with creative teams to develop global marketing campaign concepts that align with brand strategy.
• Work with regional teams to adapt global campaigns to local markets, ensuring cultural relevance and effectiveness.
• Define KPIs to measure brand awareness, equity, market share and campaign effectiveness.
• Foster collaboration between brand management and other departments to ensure cohesive brand execution.

• Minimum a Bachelor's Degree in marketing, Business Administration, Communications or a related field is required.
• MBA or specialised Masters Degree in marketing, Brand Management or a related field is an added advantage.
• Minimum experience of 10 years in marketing, brand management or related fields is required.
• Knowledge of and sensitivity to different cultures and markets is essential, such as past experience working in diverse geographical regions or in handling global teams.
• Having the ability to see the big picture and anticipate market trends while embracing creativity and innovation, constantly seeking new ways to enhance the brand and engage with consumers.
• Strong communication and interpersonal skills to work effectively and collaboratively with cross functional teams.

SATS