Part-timers & Freelancers are welcomed to apply this Full time position
ROLES AND RESPONSIBILITIES:
Develop and execute marketing strategies to guarantee a consistent and strong online exposure of i.Dental in Singapore. Work cross functionally with operations, customer service and clinical staff to achieve targets. A strong user understanding and demonstrated expertise on content marketing is mandatory.
Strong strategic thinker who drives digital marketing strategies and leads generation campaigns including but not limited to social, displays, videos and paid traffic acquisition
Strategize and develop top, middle and bottom funnel journey on paid ads (SEM, SEO, GDN).
Work with our digital agencies to plan and manage digital marketing campaigns, including measuring and reporting of ad performance and campaign analysis using tools like Google Analytics, with the ultimate aim of improving campaign performance
Use GA to track conversions and analyse leads coming in from the various digital channels and providing monthly reports to management
Develop annual marketing plans, oversee all marketing initiatives and budgets including production of point of sales materials, campaigns and activities
Working closely with call centres to closely monitor follow-up on leads generated and tracking and monthly reporting on conversion of braces and Invisalign
Manage all aspects of social media, including handling feedback or enquiries that comes through social media
Work with corporate partners on corporate partnerships

MAIN INTERACTIONS:
Dentists
Customer Service Officers
Operations
MACHINES, TOOLS, EQUIPMENT AND SOFTWARE USED:
PC
Photoshop
Video editing software
JOB REQUIREMENT
KNOWLEDGE, SKILLS AND ABILITIES:
Experience in executing paid social media campaigns, agency experience will be an advantage
Knowledge of video and picture editing software such as Adobe, photoshop will be an advantage
Ability to multi-task, problem solve and work harmoniously with all departments and stakeholders
Candidates with Google analytics certification, Google Ad search will be at advantage
Full understanding of all social media platforms

EDUCATION REQUIREMENTS:
Diploma or Degree in Marketing or Business
SUPERVISORY/ PROJECT LEAD REQUIREMENTS:
Content strategist, work with agencies to plan and develop engaging content for our target audiences
Digital leads, ad performance and tracking