Job Description

Develop marketing strategies

Develop market research plans and review research findings to support the development of marketing strategies and plans Review potential target markets for market segmentation Propose marketing channels to reach target customers and market segments Liaise with key stakeholders to develop marketing strategies and plans Assist to develop, implement, promote and publicize programs and/or special events designed to attract and meet the needs of markets targeted by the Commercial and Marketing Department

Manage brand equity

Develop strategies to enhance brand reputation and achieve positive brand equity Website and social media's content update and monitoring

Manage marketing campaigns and events

Develop design concepts and ideas for marketing campaigns across traditional and digital platforms Develop marketing campaign plans that are aligned with brand and marketing strategies Conceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production Monitor production and distribution of marketing collaterals and paraphernalia Manage execution of marketing campaigns and media-related activities and events Develop measures to enhance customer experience across traditional, digital platforms and customer touch points Develop measures to improve future marketing campaigns based on identified areas of Improvement

Manage marketing communications and public relations

Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the Company Acting as an intermediate officer between the Company and the press to answer all media inquiries. To obtain complimentary write-up. Attend to media events and anniversaries for maximum media reach-out To develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices

Partnership Strategy & Management

Identify, evaluate, and onboard strategic partners--agencies, brands, media outlets, influencers, or community organization to support marcom objectives Negotiate partnership agreements (sponsorships, co-branding, collaborations) with mutually beneficial outcomes Maintain active relationships with partners: coordinate campaigns, manage expectations, and ensure brand alignment

Manage human resources, finance, report management and continuous improvement

Review marketing reports to monitor and report marketing achievements Support budget forecasting processes for the department Manage financial budgets in accordance with departmental work plans Evaluate new technology applications to spur innovation in customer engagement and experience To explore potential sales and marketing partnership for the country / region

Others

To ensure that all marketing communications, including on and offline, adhere to the data protection legislations Any ad hoc duties as assigned

Requirements

Degree holder in Marketing or any related disciplines Strong verbal and written communication skills Proficiency in creating and developing integrated marketing programs with a minimum of 5 years' experience preferably gained from in-house marketing communications team in sizable firms or multinational companies Meticulous, excellent time management and a good multitasker Good interpersonal skills and able to work under pressure Proficient in Advanced PowerPoint, Excel and Photoshop * Working experience from at least Hospitality/F&B/Aviation Industry is a must to apply for this job