Job Description

[What the role is]

The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA's key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy.

[What you will be working on]

1. Content Creation & Copywriting:

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Develop website copy that aligns with PA's brand voice and messaging strategy

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Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials

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Collaborate with stakeholders to transform technical information into accessible, user-friendly content

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Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling

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Support content localisation efforts for diverse community engagement

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2. Integrated Marketing Campaigns:

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Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel

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Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies

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Coordinate cross-platform content distribution to maximise campaign reach and engagement

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Analyse website performance metrics and provide insights for future campaign planning

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Collaborate with internal teams to align website content with broader marketing objectives

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3. User Experience Enhancement & Website Development:

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Support website architecture planning and information hierarchy development

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Ensure content structure supports optimal user engagement and conversion

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Conduct user research and identify areas for improvement in website usability and accessibility

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Propose and implement UX enhancements aligned with team directions and user needs

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Develop user journey maps and content strategies that support seamless navigation

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Collaborate with stakeholder divisions to gather, curate, and incorporate website content

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Manage content updates ensuring accuracy, relevance, and brand consistency

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Assist in content migration and quality assurance processes

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4. Brand Implementation & Visual Coordination:

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Work closely with the brand team to implement visual design elements across digital platforms

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Ensure consistent branding and messaging standards across the website and marketing materials

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Support the development of brand guidelines for digital content creation

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Coordinate visual assets and multimedia content integration

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5. Digital Analytics & Performance Optimisation:

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Gain exposure to SEO best practices and website optimisation techniques

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Support website performance tracking and analysis via WOGAA and other analytics tools

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Assist in generating insights from user behaviour data to inform content and UX improvements

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Monitor campaign performance across digital channels and provide recommendations

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6. Documentation & Strategic Reporting:

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Maintain comprehensive documentation of website changes, content updates, and campaign activities

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Prepare progress reports, performance analyses, and strategic recommendations for stakeholders

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Support presentation development for senior management and cross-functional teams

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Document best practices and lessons learnt for future projects

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[What we are looking for]

Relevant tertiary education in

Communications, Marketing, Digital Media, or related fields

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Excellent written and verbal communication skills with strong attention to detail

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Interest in digital marketing, content creation, and website development

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Experience in UX design and mapping of user journey would be a plus

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Strong communication, collaboration and interpersonal skills.

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Collaborative team player who can work effectively with multiple stakeholders

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Ability to adapt to a fast-paced and dynamic work environment.

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