Job Description

Marketing Associate, Retail Marketing - (230000OM)


Key Roles and Responsibilities

• OCBC Wisma Atria Social Media Marketing
  • Ideation of social media content to promote OCBC Wisma Atria and events.
  
  
  • Support in the creation of design assets for OCBC Wisma Atria social and in-branch marketing where relevant
  
  

• OCBC Wisma Atria events and campaigns development and execution
  • Support in relevant competitor analysis, the ideation of events and marketing campaigns to promote OCBC Wisma Atria and support business KPIs
  • Coordination with internal stakeholders, agencies and external lifestyle partners, to curate regular programming to drive footfall and create wealth conversations at the branch.
  
  
  • Work closely with internal stakeholders (Branch Banking teams, Business Risk Management, Legal & Compliance etc) and agencies (event organisers, media, creative etc) to drive execution. This includes helping to oversee any required on-site set up and event management.
  • Support in the publicity of events and campaigns across available channels such as eDMs, social media, digital displays, website etc. This could include cross functional department tie-ups for \xe2\x80\x98always on\xe2\x80\x99 marketing channels.
  
  

• Post event and campaign reviews
  • Collate performance results for reporting and analyses, to uncover feedback and areas for improvement.
  
  

• Support the team in any other related duties such as seeking relevant approvals, processing invoices etc.

Qualifications

Qualifications

• Good written and verbal communications, and project management skills. Able to prioritize high impact activities, and keep initiatives moving forward under tight timelines

• Strong attention to details and comfortable with the necessary compliance and approval processes required

• Familiar with the spectrum of marketing communications, from digital marketing, social media marketing, to event planning and management

• Team player with strong inter-personal and communication skills to manage both internal and external stakeholders.
  
• Self-motivated and able to work independently, across internal teams and divisions

• Creative, resourceful, with problem-solving skills and a strong sense of responsibility to see through all tasks and new initiatives.

• Able to multi-task, and is highly versatile and adaptable to change, able to work independently in a fast-paced environment

• Proficient in Microsoft Office

• Graphic design experience with familiarity of design software such as InDesign or Illustrator is a plus

Primary Location: Singapore Job: Marketing Organization: Marketing Schedule: Permanent Job Posting: 11-Apr-2023, 5:15:35 AM