Marketing Automation Specialist
Job Description
Monitor campaign activity against agreed standards.
Build automation maps.
Amend email templates.
Develop nurture email programs to move customers along the sales funnel.
Analyse campaign data to produce insights, and adjust campaigns accordingly.
Create reporting templates and be able to communicate results to various members of the team
Maintain customer segment databases.
A/B test marketing materials to improve results.
Understand technical concepts and be able to sort through content
Use project management software to store, plan and report documentation
Work across other platforms such as:
LinkedIn campaign manager
Twitter
SEMRush
Google ads
Qualifications And Requirements
Skills to include:
Work well with or lead a team.
Communicate effectively with senior management and stakeholders.
The ability to manage several ongoing projects.
Attention to detail with data hygiene.
Flexibility to work with other marketing teams or departments as required.
Content management and creation.
Strong understanding of CRM/Automation platforms and ability to learn new (PEGA)
Highly organised
Experience setting up or managing advertising campaigns
Monitor campaign activity against agreed standards.
Build automation maps.
Amend email templates.
Develop nurture email programs to move customers along the sales funnel.
Analyse campaign data to produce insights, and adjust campaign
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Job Detail
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Job IdJD1075396
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPhilippines, Philippines
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EducationNot mentioned