Job Description

B&H Worldwide, named the world's Best-in-class Aerospace Logistics Supplier and recipient of multiple industry awards, is the market leader in the highly specialist aerospace logistics industry. Over the last 30 years B&H has expanded through a combination of investment and acquisition to become a multi-national specialist aerospace logistics organisation. B&H Worldwide provides comprehensive logistics solutions for the management of aerospace components of any size and any description, anywhere in the world. We are solely dedicated to the aerospace industry. With our broad customer base of leading airlines, spare part stockists, MROs and repair vendors, we are committed to providing specialised solutions for handling critical parts, from aircraft engines and specialist avionics through to components and consumables. Operating across the globe from our strategically located hubs, supported by our highly specialised global AOG centre, B&H is ready to provide industry leading support for all your critical service needs, 24 hours a day, 365 days a year. The B&H brand has become a recognized market leader due to our innovative and IT centric solutions, which are highly tailored to integrate with our customers operating models and IT platforms, driving out the cost of process inefficiencies while optimising service performance.



Role Purpose

The Digital Lead Generation Marketer will be responsible for securing qualified leads for the Sales team using a mixture of existing contacts, email campaigns, social media and LinkedIn Sales Navigator. You will mine the Company master database and identify key contacts via various digital channels and platforms. As a creative writer with an excellent repertoire of vocabulary, you will craft highly persuasive and attention-grabbing emails and messages to start conversations and open doors for the sales team.

Main Responsibilities and Accountabilities

• Generate the agreed number of qualified customer leads per day through agreed qualification frameworks (e.g. ChAMP, NOTE or ANUM) and criteria
• Responsible for leads generation for ongoing marketing and sales promotion campaigns
• Occasional calling to follow up and qualify leads and new business prospects
• Develop and execute EDM (Electronic Direct Mail) campaigns, including crafting engaging content, designing visually appealing layouts, and managing distribution lists
• Work closely with management and Sales team to develop and execute strategies to achieve committed targets (leads and contacts)
• Develop, implement and evaluate A/B test campaigns to derive the best results for emails campaigns
• Produce weekly reports on digital lead generation activities to measure effectiveness
• Ensure accurate and up-to-date data entry, segmentation, and maintenance of contacts and customer records in the CRM system
• Utilize external data sources and market research to enrich customer profiles and enhance targeting capabilities
• Implement data cleansing and validation processes to eliminate duplicate records and ensure data quality

Key Skills and Attributes

• Excellent English communication, both verbal and written
• Self confidence and a good knowledge of Microsoft Outlook and Excel are vital
• Experience with research and a methodical approach to keeping electronic records and maintaining databases
• Experience in using CRM tools and marketing automation platforms would be advantageous
• Experience in designing and building campaign landing pages will be advantageous
• Excellent skills in building relationships and developing partnerships across multiple stakeholders
• Proven record of being responsive and innovative
• Have an adaptable and flexible approach
• Self-motivated with the ability to work under pressure in a targeted environment
• Ability to work in a team as well as an individual
• Excellent organisation, prioritisation and administration skills with a focus on attention to detail

Qualifications and Experience

• Degree in Digital Marketing or Marketing
• 1 to 2 years experience as a lead generator working in a marketing / sales environment, would be an advantage
• Entry level position for graduates with some telemarketing experience are welcome to apply
• Singaporeans and PR only

About Us

The Global Institute of Logistics has named B&H Worldwide as the worlds Best in Class Global Aerospace Logistics Company. As the benchmark independent freight forwarder in the global aerospace logistics space, our vision is to be the most respected, valued, passionate and entrusted leader in global aerospace logistics. We aim to provide our employees with a rewarding, safe and empowered environment that fosters high standards. Working at B&H Worldwide you will have the opportunity to grow your career supported by an award-winning team and industry leading systems and processes. At B&H we are fully committed to rewarding dedication and success and supporting staff to achieve their full potential.

Application Instructions

To apply:

InternSG