Job Description

1. Strategic Leadership & Brand Management

Define and lead the overall marketing and communications strategy to align with business objectives. Position the organisation's brand identity, voice, and key messages consistently across all platforms. Set measurable KPIs for brand awareness, engagement, and campaign effectiveness. Safeguard and evolve corporate reputation and public perception.

2. Agency & Vendor Management

Act as the main liaison with the appointed social media agency. Develop clear briefs, campaign objectives, and content pillars for the agency to execute. Review, approve, and refine the agency's proposed social media calendars, content, and creatives. Monitor agency performance against KPIs (reach, engagement, conversions) and hold them accountable. Coordinate with other vendors (e.g., PR agencies, production houses, media partners).

3. Communications & PR

Lead internal and external communications, including press releases, media engagement, crisis comms. Manage stakeholder communications (government agencies, partners, clients). Draft and oversee key corporate communication materials: speeches, reports, newsletters, memos.

4. Campaign Planning & Execution Oversight

Oversee development of integrated marketing campaigns (online + offline). Ensure consistency between social media campaigns (run by agency) and other marcomms channels (events, PR, OOH, partnerships). Drive annual marketing calendar and coordinate cross-channel activations.

5. Content Strategy & Corporate Materials

Set content direction for all owned platforms (website, EDMs, brochures, corporate decks). Oversee production of corporate videos, photoshoots, and marketing collaterals (outsourced as needed). Ensure messaging consistency across digital, print, and in-person touchpoints.

6. Analytics & Reporting

Consolidate reports from agency (social media) and internal campaigns into management dashboards. Analyse ROI, audience insights, and campaign learnings to inform future strategies. Present regular performance updates and recommendations to senior leadership.

7. Team Leadership & Internal Coordination

Supervise in-house Marcomms staff (if any) on any other assigned tasks. Work with HR on employer branding and staff communications. Support other departments with marcomms needs (partnership/sponsorship decks, announcements, memos, collaterals).

8. Budget & Resource Management

Develop and manage annual marketing budget. Allocate resources between in-house (if any), agencies, and outsourced vendors efficiently. Evaluate cost-effectiveness of campaigns and renegotiate contracts if needed.

Skills and Qualifications

Strong understanding of digital marketing and consumer behaviour. Excellent project management and analytical skills. Effective communication and relationship-building abilities. Experience in managing external agencies and vendors. Design Proficiency: Skilled in design software (e.g. Canva, Illustrator, Photoshop, WordPress). Bilingual proficiency in English and Chinese. * Experience in the food and beverage industry is a plus.