Job Description

Your words inspire people to buy, to engage, to stick around for more. You always put yourself in the customer's shoes. You can pivot from concept deck to email drip campaign, and from sales landing page to app UI text. You're not afraid of the numbers; in fact, you embrace the numbers for showing you the way forward. And, most critically, you know how to get the most out of everyone around you—your direct reports, your peers, the engineers and designers and product gurus, and even your boss (and their bosses!) Are you ready to do your best work, surrounded by people committed to building a private, secure, and limitless internet? Then this is the place for you.

As a Content Manager focused on product marketing, you will:

• Plan/create/edit/optimize all types of content, including sales landing pages, marketing and lifecycle emails, in-app messages and push notifications, app interface texts, ad copy, audio and video scripts, social media posts, articles, press announcements and other external comms, and marketing collateral for business partners
• Build and manage a team of in-house content strategists, remote writers, and/or freelance contributors and hold them accountable for delivery, quality, and performance
• Analyze metrics such as website traffic, search rankings, email open statistics, AB test results, and conversion rates across all funnels, using the data to iterate next steps, improve performance, and inform future strategy
• Keep abreast of the latest developments both inside and outside the company— whether they're coming feature launches, industry happenings, or competitor updates—and respond appropriately with new or improved content
• Present written content about technically complex topics in a way that's clear, compelling, and accessible for average consumers
• Provide thorough briefs and work tickets for copywriters and freelancers
• Work across teams (PR, SEO, advertising, bloggers, product managers, affiliates) to source, manage, and deliver world-class content and optimizations
• Use your unique vantage point to understand the entire picture and plan effectively

Your success metrics include:

• Sales and web traffic generated by your content
• Conversion rates of your landing pages, EDM, and other sales copy
• Customer retention and reclamation rates
• Quality and speed of project delivery
• Number and quality of the content producers you are able to recruit and retain

Ideal skills and experience:

• Proven work experience as a manager of marketing writers
• Experience implementing large-scale content projects
• An ability to recognize and onboard talent at all experience levels
• Knowledge of web traffic metrics with experience improving website conversion rates
• An understanding of the principles and tools of customer relationship management, especially direct communications like emails and in-app messages
• Familiarity with on-page SEO (writing for search) and keyword research tools
• Excellent writing skills in English
• Good organizational and time-management skills
• Firm grasp of business value: Given 50 possible topics/assignments, be able to prioritize the ones that will have the largest impact
• Confident presentation skills
• Incredible people skills, at ease persuading stakeholders and mentoring junior staff
• Intermediate knowledge of Google Analytics
• Basic technical knowledge of HTML and web publishing
• A willingness to embrace change and to adapt strategies on the fly
• Ability to give constructive feedback and help other writers craft industry-leading copy
• Adaptability in writing style, able to effectively target a wide range of audiences
• Vision to outline/conceptualize an entire piece, including text, images, videos, and any other additional multimedia material

Optional skills and experience

• Interest in internet security, privacy, and tech (general)
• Hands-on expertise with WordPress, Contentful, or another CMS
• UX copywriting skills and/or experience with usability testing
• Some understanding of technical SEO techniques
• Agile project management

Note: Please do not include any salary or compensation information on your resume